Signal
Founded in 2006, Signal is the global leader in real-time customer identity resolution across all devices and channels. Signal’s platform transforms the customer experience by providing contextual relevance at all points of engagement, regardless of place or time.
Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. Signal facilitates billions of data requests monthly, supporting top brands worldwide generating more than $1.5 trillion in commerce.
Latest Posts
Guides |
Building Brand Loyalty in a Digital-First World | Signal
Digital media isn’t just about buying impressions, it’s actually about making lasting impressions on the people who matter. Consumers today demand – and expect – more personal and immediate brand experiences or they are quick to turn a blind eye. That’s why brands are increasing their loyalty marketing budgets and expanding their strategies beyond traditional …
Indicators | E-Commerce & Retail
Quick Problem Resolution & Submitting Feedback Are the Top Positive Post-Purchase Experiences, 2017 | Signal & Digital Ascendant
The brand’s post-purchase behaviors affect the customer experience to the product or service. This is why the brands – retail or travel/hospitality – need to continue the communication loop with the consumers after the purchasing process. About 2 in 3 consumers (64%) agreed that their favorite retail brands are better than others at providing quick …
Indicators | E-Commerce & Retail
Substandard Experiences & Issues Solving Slowly Are the Top Reasons Cause Switch Brands, 2017 | Signal & Digital Ascendant
Marketers are ought to prioritize the customer experience defection, to avoid customer stop shopping or purchasing from their brands. Nearly half of the customers (48%) left a brand due to substandard experiences in digital & physical world channels ( in-store or online). While 43% left a brand because of slowing in issue resolution, 42% left a brand due …
Indicators | Consumer Behavior
Better Interaction Is the Top Positive Customer Experience Reason, 2017 | Signal & Digital Ascendant
Nearly 2 in 3 consumers (64%) indicated that their favorite retail brands give them an overall better customer experience in-stores/websites by providing them with consistent experiences, regardless of the digital platform or purchase channel consumers used to interact with them. Besides, 63% said their favored retail brands are which provide them by a trustworthy with …
Indicators | Consumer Behavior
Ease & Effortless Shopping Are the Top 2 Reasons of the Positive Shopping, 2017 | Signal & Digital Ascendant
More than 8 in 10 consumers (82%) indicated that their favorite retail brands which make it easy for them to find products that fit them while shopping in-store or online. Nearly 3 in 4 consumers (73%) said their favorite retailers who make their shopping tour seamless everywhere they interact with them. While 42% of consumers …
Researches | Consumer Behavior
Building Consumer Brand Infatuation, 2017 | Signal & Digital Ascendant
The post-purchase consumer behavior is why brands – whether in the retail or travel/hospitality space – needs to continue the communication loop with consumers after purchasing and encourage consumers to provide feedback. Besides putting in place processes which make problems solving quick and painless for consumers to make them return back again and again to …
