Origami Logic, Inc.
Founded in 2012, Origami Logic marketing analytics software provides the fastest and most scalable way to measure, analyze, and optimize the impact of your marketing. The company that helps teams master their marketing performance by letting them see what’s working and what’s not, so they can optimize their efforts.
Latest Posts
Researches | Digital Marketing
Mastering Marketing Measurement in 2017 | Origami Logic
Brands are struggling to turn the terabytes of performance data they gather about their content, campaigns, and audiences into meaningful insights and actions, Marketing Performance Measurement (MPM) is the best-in-class practice of aggregating and analyzing marketing performance data across multiple channels (e.g., paid, owned, earned), this sophisticated process delivers a competitive advantage to brands by …
