Optimum Media Direction (OMD)
OMD is a global marketing communications company, the largest and most awarded marketing communications company in the world. As a part of the Omnicom Group, OMD represents $42.3 billion global clouts, 100+ countries, 140+ offices, and 11,000+ employees. Recognized for its global footprint, strategic integration, and creative innovation, OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD works with world-class companies including Renault, PepsiCo, Liberty Global, and The Walt Disney Company.
Latest Posts
Indicators | Digital Payments
65% of Banking Accounts Owners in Middle East Use Digital Banking Services to Pay Bills, Q2 2016 | OMD
65% of the Middle East banking accounts owners surveyed are using digital banking services to pay bills at least once a month. 62% are checking their bank statement at least once a week, followed by 61% of the sample manage their bank accounts at least once a week too.
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Researches | Mobile Marketing
Digital Banking Adoption in MENA, Q2 2016 | OMD
Mobile banking users in the Middle East and Africa are predicted to exceed 80 M by 2017, although the penetration of mobile payment services has been very limited. From this point, here is the digital banking overview in the MEA region: 46% of Middle East banking users surveyed shows the highest rates of adoption. the …
Indicators | Social Media Insights
Facebook Is the Most Used Platform for Ads in MENA 2016 | OMD
Facebook is the top preferred advertising platform in MENA in 2016 with rate 92%, followed by Instagram with rate 62% and then YouTube which takes only 38% of the capital of advertising platforms. Snapchat came at the last order with rate 8% only.
Indicators | E-Commerce & Retail
E-Commerce Market Growth in MENA, 2015 | OMD
MENA E-commerce market grew by 23% in 2015 to reach a total size of $39B. The most growth occurred in the UAE with a total size $10.25B in 2015, followed by KSA with a total size $6.48B and then Egypt with a total size $5.06B. The lowest growth occurred in Qatar with a total size …
Researches | E-Commerce & Retail
E-Commerce Insights and Best Practices in MENA 2016 | OMD
MENA, Africa, Central Europe, and India combined represent only 2.5% of the global e-commerce market, indicating the tremendous growth opportunity in the region. By focusing on the MENA region, it must be noted in the following: MENA e-commerce market grew by 23% in 2015 to reach a total size of $39B, and it’s expected to …
