OpenX
OpenX is a programmatic advertising technology company. The company has developed an integrated technology platform that combines ad server and a real-time bidding exchange with a standard supply-side platform ensuring the highest real-time value for any trade. OpenX powers highly relevant advertising at global scale, delivering quality and value to brands, publishers and consumers across every type of connected screen and ad format. The company’s leading technology aggregates, curates and values consumer interest in real time on one of the world’s largest and highest quality ad exchanges to ensure marketers reach exactly the audience they want.
Latest Posts
Researches | Digital Marketing Strategy
2019 Consumer Holiday Shopping Report | OpenX
While the importance of the holiday seasons in the United States has stayed consistent, almost everything else has changed… The way US people shop; The way they get gift ideas; How to best reach them with marketing and advertising; All of this is changing rapidly, making seasoned holiday marketers reevaluate their holiday marketing strategies. To …
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Researches | Shopping Seasons
2018 Consumer Holiday Shopping Report | OpenX
This year, more than 30% of US consumers have already begun planning their holiday shopping, and nearly 40% will have completed the majority of their shopping before Thanksgiving. In the same context, the entire retail industry has been gearing up for the biggest, and most wonderful, time of the year “the holiday season”. OpenX has taken …
Indicators
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Online Shoppers in The USA Start Planning For Their Holiday Shopping in October Through The Thanksgiving Day With a Rate of 38%, 2018 | OpenX
The online consumer holiday shopping landscape will continue to experience significant change as media consumption habits and shopping preferences shift away from historical norms and toward a new paradigm where the consumer takes complete control over how, when and where they plan to make their holiday purchases. Consumers are signaling strong confidence in the economy, …
