NRF
Founded in 1991 and based in Washington, D.C., the National Retail Federation (NRF) is the world’s largest retail trade association. NRF represents discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and also Internet retailers within the United States and over 45 countries around the whole world. As retail is the nation’s largest private-sector employer, it supports one in four the US. jobs and it contributes $2.6 trillion to the annual GDP.
Latest Posts
Indicators | Marketing Seasons Strategy
Top Spending Event by American Consumers in 2019-2023 | NRF
Holidays are always special! I mean, these are the special days we make memories with the people we love. Well, making memories and spending money. In this post, we will take a closer look at the holiday spending statistics in 2018, 2019, and 2022! The fourth quarter of the year is full of many holiday …
Indicators | E-Commerce & Retail
Top Three Challenges of Implementing Personalization Strategies and Tactics, 2019
Personalization is the new trend in retail, with companies having invested heavily in customer loyalty schemes and targeted sales offers. For some years now, retailers have been moving away from customer loyalty schemes to gathering data and creating personalized messages based on customers behaviors and advanced algorithms. However, this does not guarantee the tailor-made experience …
Indicators | Digital Marketing
The Top Tracked Metrics in Order of Measuring Personalization Success, 2019
Personalization is making use of collected data about web visitors to create relevant content that is customized and unique to each of them. Average order value (AOV) is one of the most tracked metrics in order to measure personalization success. Personalized recommenders should be in place at key conversion points such as the product page, …
Researches | E-Commerce & Retail
The State Of Retailing Online 2019: Omnichannel, Marketing, And Personalization | NRF
E-commerce offers many ways that retailers can reach consumers and conduct business without the need for a brick-and-mortar storefront. Online retailers can increase their sales and profits faster than a brick and mortar establishment because selling online offers the advantage of being open twenty-four hours a day, seven days a week. Selling online also allows …
Indicators | E-Commerce & Retail
The Most Implemented Tactics Within The Personalization Strategies, 2019
Digital buyers have many choices and will choose online retailers that make them feel known and valued. For retailers who want to remain relevant, delivering personalized, seamless customer experiences is a must. Retail personalization is a business strategy that seeks to build brand loyalty by presenting compelling experiences to customers based on their likes and wants. …
Indicators | E-Commerce & Retail
54% of Online Shoppers Are Visiting E-Commerce Sites to Buy Something Specific, 2018 | NRF
Consumers want retail to be fast, simple and efficient. Whether shopping online or in a store, consumers are more likely to visit a retailer because they are looking for something specific rather than just to browse. This is particularly true for bricks-and-mortar. Take a glance at the in-store & online shoppers attitudes: 73% of surveyed in-store …
