Nielsen
Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. Nielsen has operations in over 100 countries, covering more than 90% of the world’s population.
Latest Posts
Guides | Digital Marketing
9 Things Your Marketing Mix Vendor May Not Be Telling You | Nielsen
In today’s digital world, there is a common challenge for advertisers across almost all industries: how to know which marketing activities are actually driving profit and which are wasting spend. Being a marketer, have you ever asked yourself if you are using marketing mix models and vendors in the right way? According to Nielsen, there …
Indicators | Digital Marketing
Customer Acquisition is The Most Important Campaign Objective At a Rate of 93%, 2018
Marketing objectives are essential for any organization that wants to raise awareness about itself, its products, or its services. Great marketing objectives should help build organizational awareness and grow customer loyalty, marketing objectives are the goals set by a business for when promoting its products or services to potential consumers that should be achieved within a given time frame. Take a glance …
Indicators | Digital Marketing
Reach & Frequency Measurement is The Most Important Marketing & Measurement Technology in The USA at a Rate of 82%, 2018 | Nielsen
It’s always important to review the effectiveness of your digital media channels. While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your marketing approach. That is why …
Indicators |
Payment & Account Security is The Main Barrier of Using Mobile Payments in China at a Rate of 58%, 2017 | Nielsen
The growing penetration of smartphones has led to the increased use of these mobile devices to pay for goods and services, both online and in-store. Leading this move to mobile payment are shoppers in the Asia-Pacific region, especially China. Over two-thirds of consumers in China with web-linked devices use mobile payment services such as Alipay and WeChat Pay. Take a …
Researches | E-Commerce & Retail
Future Opportunities in FMCG E-Commerce, 2018 | Nielsen
E-commerce is reshaping the global retail market. Today, e-commerce across multiple categories like Fashion, Electronics, FMCG and others account for about US$2.8 trillion, some 10% of the global retail market. But what the current drivers of FMCG e-commerce and what the e-commerce market look like by 2022. Nielsen has launched this study that analyzed the …
Indicators |
Only 29% of Americans Discover New Video Content via Social Media, 2017 | Nielsen
54% of the general population in the US have watched a short-form video in the 3 months previous the survey. Plus 41% have purchased digital videos in 2017. But how can Americans discover the new in digital video content? The vast majority of the general population surveyed in the US (60%) said that they discover …
