It is imperative to know that even in the cases of a bounced visit, a lapsed user, or an abandoned cart, remarketing or retargeting is an essential tool for reactivating potential customers. But successful remarketing becomes increasingly challenging for brands as powerful media companies fragment the internet into walled gardens. A recent study conducted by …

Do you advertise on Instagram or planning to do so in the future? Did you know you can run Instagram ads in Instagram Stories? Instagram Story Ads are technically a separate placement and ad feature from the News feed Instagram Ads. Such kind of ads appear between stories on Instagram and take up the full …

Over a hundred years ago, John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In past, this quote struck fear in the hearts of marketers but in the digital age, it’s not. Marketers can easily identify their users, analyze their behavior, personalize ads, …

Within the numerous messages that customers receive every day, providing an outstanding customer experience is very essential and personalization is a core part in achieving this goal. Dynamic creative— also known as personalized ads—is any creative ad that changes automatically based on the users’ information, whether it’s related to his or her location or specific …

Twitter is now touting itself as a platform for effective direct response advertising. It represents a powerful opportunity to drive real revenue growth at scale. This guide features pro tips, essential insights, and creative best practices to drive more revenue from Twitter than ever before. A Glimpse at the Pro Tips for Twitter Ads: Focus …