Marketo
Marketo provides a complete marketing automation software solution that is powerful and easy to use for fast-growing small companies and global enterprises alike.
Built for marketers, by marketers, Marketo is designed to allow companies to launch their first campaign in days and scale to meet the needs of the most complex global enterprise.
The solution delivers everything a marketer needs to deliver more sales leads with less work, including inbound marketing, lead management, social marketing, event management, instant CRM integration, sales dashboards, and marketing ROI reporting and analytics.
Latest Posts
Guides | Digital Marketing
The Definitive Guide to Lead Nurturing 2020 | Adobe Marketo Engage
It is important for marketers and business owners to consider lead nurturing as an important marketing strategy because it helps you to convert your inbound traffic into real sales. Lead nurturing focuses on marketing and communication efforts on listening to the needs of prospects besides providing the information and answers they need. Why Do Businesses …
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Guides | Email Marketing
The Definitive Guide to Engaging Email Marketing | Marketo
The Definitive Guide to Engaging Email Marketing by Marketo will teach you the principles of email marketing in our world today. Moreover, you will discover advanced tactics to make use of marketing automation programs to engage with potential buyers and eventually increase your ROI. The norm is that consumers are constantly overwhelmed with information and …
Guides | Account Based Marketing (ABM)
A Recipe for Lean Account-Based Marketing | Marketo
As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company’s products and services. Traditionally, marketers do all they can to maximize their voice in the market and engage the largest number of potential buyers with broad …
Guides | Marketing Automation
10 Reasons to Consider Marketing Automation | Marketo
Marketing automation is the technology that enables companies to automate, streamline, and measure marketing efforts and workflows to enhance operational efficiency and grow revenue. Being a marketer, you face exhausting expectations and goals. You are most probably expected to generate rewarding outcomes in tight schedules, and in a digital age where everything can be measured, …
Guides | Digital Marketing
The 8 Biggest Digital Marketing Mistakes and How to Avoid Them | Marketo
Whether you are a seasoned digital marketer or a novice, mistakes tend to happen to the best of us. But the biggest mistake of all is being oblivious to potential problems, without any preventative measures ready. The last thing you want is to be taken by surprise. In this regard, the Marketo team has provided …
Guides | Account Based Marketing (ABM)
The Definitive Guide to Account-Based Marketing | Marketo
Account-based marketing (ABM) is a marketing technique borne out of necessity. Since the 2000s, ABM has been around, but it’s seeing a rise in renewed interest lately. This is in direct correlation with the rise of marketing technologies like targeted display ads, marketing automation, or other digital tools that help make ABM much more effective. …
