KPMG
Founded in 1987, KPMG is a global network of professional firms providing three lines of services: financial audit, tax and advisory. KPMG has over 200,000 outstanding professionals working together to deliver value in 154 countries and territories.
KPMG firms develop a rich understanding of clients’ businesses and the insight, skills and resources required to address industry-specific issues and opportunities.
Latest Posts
Researches | Consumer Behavior
The Truth About Customer Loyalty 2019 | KPMG
“The key drivers of consumer behavior have traditionally been value, convenience, and experience. Looking ahead, brands and retailers need to also consider choice, purpose, and privacy if they are to earn their customers’ loyalty” says Paul Martin, Head of Retail, KPMG in the UK There are many definitions of the tern “Customer Loyalty“, however, it …
Researches | E-Commerce & Retail
Annual Retail Survey, 2019 | KPMG
Online retail continues to dominate the growth story, but it is becoming increasingly clear that for many brands retail places remain a key outlet for customers to interact with their omnichannel offer. The product range and availability is a key factor that motivates consumers to buy goods directly from a brand rather than a mainstream …
Indicators | Digital Payments
Smartphones Are The Most Preferred Mode of Digital Payment Transactions in India With a Rate of 48%, 2017 | KPMG
Digital payment is a way of payment which is made through digital modes. In digital payments, payer and payee both use digital modes to send and receive money. It is also called electronic payment. No hard cash is involved in digital payments. All the transactions in digital payments are completed online. Smartphone has emerged as a preferred mode for carrying out digital payments since it …
Indicators | E-Commerce & Retail
Electronics is Ranked as The Biggest Retail Market by Value in India With a Rate of 48%, 2018 | KPMG
The online retail market in India has grown by leaps and bounds from its nascent state in the mid-2000s to its current market. Strong government initiatives coupled with reducing prices of smartphones and data plans by telecom service providers have led to an increase in adoption of internet amongst new users. Consumer behavior has also …
Researches | Consumer Behavior
Me, My Life, My Wallet: Global Customer Insights, 2018 | KPMG
The new approach from KPMG’s Global Customer Center of Excellence and KPMG Innovation Labs pinpoints the drivers of choice that open and close the customer’s wallet — from Millennials to Baby Boomers customers; with surprising findings from a survey of 10,000 people across the US, UK, India and China. The study investigates what KPMG calls …
Indicators | E-Commerce & Retail
46% of Black Friday’ Purchases in UK Have Made Through Desktop Web Browsers, 2017 | KPMG
The Black Friday discount period in the UK – this year – extends up to a month for some retailers. Only 44% of total Black Friday’ purchases were made on the Friday itself, with the remaining purchases spread out over the wider ‘Black Friday’ period which varied greatly by retailers and by product category. During …
