Ipsos
Founded in France in 1975, Ipsos has grown into a global research Group with a strong presence in all key markets in 89 countries. Ipsos is one of the world’s leading independent market research companies worldwide controlled and managed by research professionals.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands, help clients build long-term relationships with their customers, test advertising and study audience responses to various media and measure public opinion around the globe.
Ipsos takes an approach that combines the skills in its lines of specialization to deal with its clients’ issues and offer them innovative and comprehensive solutions to make the world easier and faster in order to navigate and inspires our clients to make smarter decisions.
Latest Posts
Indicators |
Top Motivation Factors For Giving Organizations Access to Personal Data/information, 2019
Personal data is any information that relates to an identified or identifiable living individual. Different pieces of information, which collected together can lead to the identification of a particular person, also constitute personal data. Sharing of personal data is not an automatic assumption and people must have a clear purpose for sharing this personal data …
Researches | Consumer Behavior
MENA’s Millennials Decoded: A Glimpse Into MENA’s Most Disruptive Generation, Sep. 2018 | Ipsos
Millennials are the generation with the greatest impact on the world. In MENA, millennials making up over a quarter of the region’s population. They are disrupting the status quo and bringing about new ideologies and trends as well as a different way of living. In order to better understand this generation, Ipsos in MENA launched …
Indicators | Consumer Behavior
MENA Region Millennials Top Reasons for Interacting & Engaging With Brands, 2018
Millennials have a strong desire to remain informed about brands and building close relationships with them. Social media platforms have managed to bridge the gap between brands and consumers, making it easier for millennials to interact, engage & stay updated with news about their beloved brands. Staying positive on social media and connecting with customers …
Researches | Consumer Behavior
It’s About Time: Measuring Media Impact, 2019 | Ipsos
Audience reach and frequency are at the heart of media trading and evaluation. Advertisers need to know who is exposed to their campaign messages across media touchpoints to make informed decisions about where to invest. Data shows that the amount of time spent online and using mobile devices is rising, so advertisers surely need to …
Researches | E-Commerce & Retail
The Online Shoppers in KSA: Uncovering Trends in the E-Commerce Landscape, 2018 | Ipsos
The e-commerce market in MENA Region is considered as one of the fastest growing in the world with the growth being predominantly lead by the GCC region. The Kingdom of Saudi Arabia is amongst the strongest contenders and the most attractive market for the growth of e-commerce. Online shopping penetration in Saudi Arabia has a …
Indicators |
78% of Smartphone Users Are Using Gaming Apps at Least Once a Day, 2017 | Ipsos MORI & Google
Mobile applications, or apps, are an increasingly important part of omni-channel retailing. While the adoption and usage of apps for marketing purposes has grown exponentially over the past few years. While mobile web browsing is incredibly popular, apps play an important role in consumers’ mobile experience too. Brands may assume that app users are a …
