Integral Ad Science (IAS)
Founded in 2009, IAS is headquartered in New York with global operations in 13 countries. Integral Ad Science, Inc. (IAS) is the global market leader in digital ad verification that offers data and solutions to establish a safer, more effective advertising ecosystem.
IAS partner with advertisers and publishers to protect their investments, capture consumer attention, and drive business impact. IAS growth and innovation has been recognized in the Inc. 5000, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company.
Latest Posts
Researches | Consumer Behavior
Coronavirus Ad Adjacency: A Consumer Study 2020 | IAS
COVID-19 has an impact on everything around us, starting with industries and economy to the content consumers engaging with. In addition to that, media consumption has been increasing lately due to the lockdown. Amid the current circumstances, IAS wanted to know and understand the attitudes of US internet users towards coronavirus ads adjacency and how\if …
Indicators | Consumer Behavior
22% of US Internet Users Think It’s Unsuitable to Advertise Next to COVID-19 Ads | IAS
As the COVID-19 continuing to spread fast in the majority of the countries and keeping most people worldwide at their houses, the media consumption has increased. However, with the economic slowdown impacting supply chains and markets obstructed by the virus, many advertisers are delaying or pulling spend- meaning increases in media engagement are not translating …
