Social media data, such as profiles, connections, likes, shares, as well as posts, can be used to create incredibly relevant marketing. The information acts as a road map to consumers’ preferences, interests, as well as beliefs. However, marketers face challenges in mining the data, identifying as well as creating valuable segments based on the data, …

Planning for the future is totally challenging because it is unpredictable, in the era of technology and marketing, and as we enter the new decade of marketing 2020, the only certain thing is change. The new Hubspot’s “Not Another State of Marketing Report” is to help marketers all over the world to get a head …

Advertising is so important and there are many types of it, for example, running a social media ad campaign is a great way to reach new users. It is reported that 80% of consumers engage with brands through social media. Creating an ad allows you to determine what type of user you want to target …

With 500 million users and over 95 million posts per day, Instagram for Business has become an essential element of social media marketing. In this guide, we will take a deep dive into Instagram’s newly released tools on the Instagram for Business Platform and talk about what the 2016 changes mean for marketers today. Not …

For over a decade Instagram has been around, racking up one billion monthly active users, 25+ million business accounts, and a projected $18 billion USD in ad revenue this year. According to the Instagram engagement report, Instagram is now a key business platform, supporting multinational brands as well as innovative entrepreneurs alike in achieving their …

Do you have an excess of leads but a sales team that is requiring the tools they need to prioritize and nurture them? Or is your marketing team getting great amounts of traffic but needs help optimizing moreover converting website visitors? This strategic planning kit guide is a full resource in order to help you …