Forrester
Founded in 1983, Forrester is one of the most influential research and advisory firms around the whole world. Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unparalleled insights are grounded in annual surveys of over 650,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of its most innovative clients.
Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and great purpose: to challenge the thinking of its clients in order to help them lead change in their organizations.
Latest Posts
Indicators | Digital Marketing
66% of B2B Marketers Indicated That Reporting & Analytics is The Most Important Solution to Improve the Company Data Activation Practices, 2018 | Forrester
Data activation is marketers using valuable data and customer insights to power the customer experience across channels. Surveyed B2B marketers indicated that reporting and analytics is the most important solution to improve the company’s data activation with a rate of 66%, while CRM integration is ranked as the second important solution with a rate of 64%. There is no wonder why …
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Researches | Mobile Marketing
The Move Toward In-App Advertising Report, 2019 | Forrester
Mobile advertising is one of the most effective forms of digital advertising to spread awareness or to stimulate purchases of a product or service as the average time an individual spends on mobile devices is growing daily. The growth of mobile advertising has evolved rapidly and it has a greater reach and penetration compared to …
Indicators | Digital Marketing
71% of Companies Will Increase Their Spending Budget On Optimizing Marketing & Sales Activities in The Next 12 Months, 2018 | Forrester
Leaders must continue to invest in external partners and data. With partners’ help, they’ll be better positioned to activate their data to advance priority marketing and sales activities, including improving digital selling, account-based marketing, lead quality, data consistency, and creating personalized experiences in their customers’ and prospects’ journeys. Laggards associate important benefits with improving their …
Researches | B2B Digital Marketing
The B2B Data Activation Priority in the US, Canada, the UK & Ireland, 2018 | Forrester
Using data and analytics become a critical priority for B2B sales and marketing executives to guide business decisions as 67% of B2B firms listed increasing their use of data and analytics as a critical priority over the next 12 months. But in fact, all surveyed firms face significant challenges in converting their data into actionable …
