2020 has been a year full of surprises and major world events, this 2021 topics and trends report analyze four regions and eight countries, exploring how COVID-19 is affecting communities and individuals. Without further ado, let’s get started. Australia: The Joy of Reading: Based on the 2021 topics and trends, almost three-quarters (72%) of all …

As reported, in 2020, Gen Z is literally the future, as people under 25 will make up a percentage of 41% of the world’s population. Get to know Gen Z, and read on the Gen z regeneration report. Identity Is a Call to Action: Based on the Gen Z’s regeneration insights, and when Gen Zers …

It is pretty obvious that marketing during the Holy Month Ramadan is highly important, with many Muslims worldwide, marketers should bear that in mind. Back in 2015, there were almost 1.8 billion Muslims worldwide, it is expected that this percentage will increase to three billion by 2060. Anyhow, there were also about 3.45 million Muslims …

Facebook is the place where millions of people come to share their Ramadan experiences and find inspiration. And Ramadan time is also a unique opportunity for brands to engage a large audience, drive actions, by acting on the insights and data about the users and their usage of the largest social network, i.e. Facebook. Ground …

Shopping pattern changes during Ramadan. Although shopping continues to happen throughout the day, it’s increasing dramatically at night. The shopping rate reaches its peak from 5 pm till 11 pm in both Ramadan and non-Ramadan.

86% of the Middle Eastern Facebook users celebrate Ramadan, and Facebook usage is doubled during this holy month than other months. Most of this extra usage is happening at night especially at 3 am which is the Suhoor time that makes Ramadan nights become a shopping time.