Euclid Analytics
Euclid illuminates identity and behavior in the physical world. Mobile-first customer provides the opportunity to recognize every visitor who walks in the door, understand what drove that visit and retarget to influence a purchase. Marketers from the leading retail and restaurant brands rely on Euclid’s data platform to better reach, inspire and serve their customers, increasing their lifetime value in the process. Euclid’s growing offline network captures hundreds of millions of monthly visits from over one billion unique devices across tens of thousands of locations.
Latest Posts
Indicators | E-Commerce & Retail
Snapchat & Google Search Are the Most Used Apps Among US Gen Z While Shopping In-store, 2017 | Euclid
Gen Z uses more mobile apps and features than any other demographics when shopping in a retail store, especially the Snapchat. The use of Snapchat is the most dramatic difference between Gen Z and other generations. More than 44% of Gen Z use Snapchat in a store, compared to only 15% of other generations. Texting remains the most …
Indicators |
Discount Offers Remain the Top Reason for In-Store Shopping for 44% of US Gen Z, 2017 | Euclid
44% of Gen Z smartphone users in the US indicated that discount offers remain the top reason to enhance the in-store shopping experience, while about 36% would like to use their smartphones in stores to get information about loyalty programs. Only 27% would like to see retailers use the smartphone to display inventory count for all …
Indicators |
43% of US Gen Z Shoppers Use Their Phones While Shopping for Taking Photos of Products | Euclid
US Gen Z shoppers use their phones while shopping for general uses like phone calls, texting, email, apps, more than 53% of all shoppers. Also, Gen Z shoppers use their phones while shopping to compare prices online but they look less like to do that than other groups, by a rate of 43% versus 49% of …
Indicators | Consumer Behavior
53% of Gen Z Smartphone Users in US Are Motivated by Free Guest Wi-Fi to Shop In-Store, 2017 | Euclid
US smartphone users are motivated to shop in a retail store by several reasons: 53% of Gen Z motivated by free guest Wi-Fi than 41% of Millennials. Conversely, 30% of Gen Z versus 40% of Millennials motivated by retail apps which allow them to order products online and pick them up in the store. Only …
Indicators |
50% of US Smartphone Users Prefer Online Shopping Because of Hating to Wait in line, 2017 | Euclid
US smartphone users prefer online shopping than physical stores (in-store) because they dislike waiting in line (50%), dislike moving to the stores (34%), and online shopping allows them to check a lot of choices than in a store.
Indicators | Consumer Behavior
67% of US Smartphone Users Like to See, Hold, and Try on Products Before Buying, 2017 | Euclid
US smartphone users like shopping in physical stores (in-store) more than shopping online because they like to see, hold, and try on products before buying (67%), enjoy browsing in stores (51%) and like getting products immediately without waiting for delivery (45%).
