Gen Z uses more mobile apps and features than any other demographics when shopping in a retail store, especially the Snapchat. The use of Snapchat is the most dramatic difference between Gen Z and other generations. More than 44% of Gen Z use Snapchat in a store, compared to only 15% of other generations. Texting remains the most …

44% of Gen Z smartphone users in the US indicated that discount offers remain the top reason to enhance the in-store shopping experience, while about 36% would like to use their smartphones in stores to get information about loyalty programs. Only 27% would like to see retailers use the smartphone to display inventory count for all …

US Gen Z shoppers use their phones while shopping for general uses like phone calls, texting, email, apps, more than 53% of all shoppers. Also, Gen Z shoppers use their phones while shopping to compare prices online but they look less like to do that than other groups, by a rate of 43% versus 49% of …

US smartphone users are motivated to shop in a retail store by several reasons: 53% of  Gen Z  motivated by free guest Wi-Fi than 41% of Millennials. Conversely, 30% of Gen Z versus 40% of Millennials motivated by retail apps which allow them to order products online and pick them up in the store. Only …

US smartphone users prefer online shopping than physical stores (in-store) because they dislike waiting in line (50%), dislike moving to the stores (34%), and online shopping allows them to check a lot of choices than in a store.

US smartphone users like shopping in physical stores (in-store) more than shopping online because they like to see, hold, and try on products before buying (67%), enjoy browsing in stores (51%) and like getting products immediately without waiting for delivery (45%).