Edelman Digital
Since 1952, Edelman has profoundly shaped the ways that brands and companies communicate. In the early years, Edelman defined modern public relations. Today, with more than 65 offices and 6,000 employees partnering with 2,000 of the world’s leading clients, Edelman is redefining public relations as communications marketing.
Latest Posts
Indicators | Consumer Behavior
The Most Trusted Sources of General News & Information, 2019
Trust has long been considered as an important factor that influences people’s relationship with the channels of news and general information. However, the increase in the volume of information available online, together with the emergence of new tools and services that act as intermediaries and enable interactivity around the news and information, may have changed …
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Researches | Artificial Intelligence
Edelman AI Survey Results Report, 2019 | Edelman Digital
The adoption of artificial intelligence is rapidly taking hold across the global business, artificial intelligence is typically defined as the ability of a machine to perform cognitive functions associated with human minds such as perceiving, reasoning, learning, and problem-solving. AI includes a range of capabilities that enables the artificial intelligence technology to solve a lot …
Indicators | Artificial Intelligence
The Most Technologies That Uses Artificial Intelligence in The USA, 2019
Artificial Intelligence (AI) is the emulation of human intelligence process by machines be it a computer or an Internet of things devices. The process involves learning by extracting meaningful insights and patterns, predicting by using the gathered information to help devices make plausible future decisions and self-correcting the art of getting more efficient every day. …
Case Study | Marketing Technologies
Increasing Sales Conversions with Messenger Bots | LEGO Case Study
Since founded in Denmark in 1932, LEGO has grown into one of the world’s largest toy manufacturers. Speciality leader in the construction toy segment. Each year producing nearly 19 billion LEGO parts. Their most iconic product is plastic blocks, which fasten to other blocks, even those produced by the company decades ago. Known for nourishing …
Researches | Digital Marketing
2019 B2B Thought Leadership Impact Study | Edelman & LinkedIn
B2B companies often use thought leadership to build a reputation and strategically position in the minds of targeted customers. But beyond its significant ability to drive awareness and shift perception, B2B marketers and salespeople have sometimes struggled to determine how thought leadership efforts translate to sales impact. In the 2019 Edelman-LinkedIn B2B Thought Leadership Impact …
Researches | Digital Marketing
Digital Trends Report 2019 | Edelman Digital & Kaleido Insights
“Innovating with Impact” is the core theme of this year’s Edelman Digital Trends Report. As digital innovation extends to shape how organization’s work and how people live and interact with brands, businesses must evolve internally to succeed in today’s marketplace, whether by including a new workforce, restructuring to encourage intelligent innovation or integrating technologies and …
