Data & Marketing Association (DMA)
The Direct Marketing Association is a trade association dedicated to advancing and protecting responsible data-driven marketing. DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. Their members connect at regular events that inspire creativity, innovation, responsible marketing and more. Most of them are free. A DMA membership is a badge of accreditation. They give the industry best-practice guidelines, legal updates and a code that puts the customer at the heart. They represent a data-driven industry that’s leading the business sector in creativity and innovation. One-to-one-to-millions marketing attracts the brightest minds; individuals that will shape the future. By sharing their knowledge, together, we’ll make it vibrant.
Latest Posts
Researches | Email Marketing
Marketer Email Tracker, 2019 | Data & Marketing Association
Email has become so much more than just another way to advertise your brand. It’s a way to make real connections with those who are truly interested in your business too. Email marketing provides a reliable form of communication between brands and customers. Email marketing campaigns are essential elements of any marketing strategy. They communicate …
Indicators | Consumer Behavior
What Drives UK Consumers to Open a Received Mail From Brands, 2019
Consumers are comfortable sharing their email addresses with companies via a variety of online channels. Marketers often obsess over every aspect of every e-mail sent, from the subject line to visuals to copy. An email is a common form of communication used for both personal and professional purposes. With brands coming to understand how effective …
Indicators | Consumer Behavior
How UK Consumers Interact When They Receive an Email From a Brand, Shop or a Website, 2019
Consumers still like getting emails from the brands that they love, which is great to hear but, marketers need to keep a few things in mind about how consumers engage with emails, one of the top reasons of customers unsubscribing from brands email list, at least according to the customers themselves, is that they get too …
Indicators | Consumer Behavior
What Normally Drive Consumers To Share Their Email Address With Brands, Shops or Websites, 2019
Customer estimation of the number of brands they’re signed up to receive emails from saw one of the most marked changes year-on-year. A possible explanation could be a feeling that they opted out or unsubscribed from a number of these during the media coverage around GDPR. This was also notable for its apparent focus on …
Indicators | E-Commerce & Retail
Managing Communications That Consumers Receive From Brands, 2019
As marketers strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. As email technology gets more sophisticated and data gets more pervasive, savvy marketers are taking email personalization to new levels to increase open rates and engagement, for example, with the rise of social media marketing, …
Researches | Consumer Behavior
Consumer Email Tracker, 2019 | Data & Marketing Association
Subscription service is saving customers the hassle of thinking. They don’t have to remember to purchase from your brand, to research your website, or visit your store. They only have to put in the work of signing up once. Then, they can just sit back and enjoy the subscription. They don’t have to remember to …
