Comscore Inc.
Comscore is a trusted partner for planning, transacting, monitoring and evaluating media across platforms. Comscore is a powerful third-party source for reliable measurement of cross-platform audiences thanks to the used transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership.
Comscore helps the world’s leading businesses to make decisions with confidence by understanding consumer behavior across platforms and solving the most complex challenges in the media ecosystem.
Latest Posts
Researches | E-Commerce & Retail
APAC Travel Report, 2018 | Comscore
Do you know how frequently do consumers in Asia Pacific visit travel sites? How long do the visits last? and Where do heavy users of travel services go online? All these questions and more have been answered in the Comscore’s travel report that focuses on the behavioural patterns of consumers who visit travel sites online …
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The Total Online Banking Audience Size in France is 74% of The Total Digital Population in 2018 | ComScore
Online banking, known also as internet banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range of financial transactions through the financial institution’s website. Take a glance at the online banking size in the EU5 markets: the total online banking audience in France is 74% of the total digital population 81%, while Germany total digital …
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Instant Messengers Are Accessed 100% Via Mobile Devices in India & UK, 2018 | ComScore
The share of total minutes between desktop and mobile devices reveal global trends, but can also unlock local preferences and nuances. The instant messenger category is 100% percent accessed by mobile users in UK & India, while the social networking platforms are accessed in the UK via desktop devices compared to India. The health category is significantly less mobile …
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40% of German Online Users Are Using Their Desktop Only to Access Online Banking Services, 2018 | ComScore
The internet banking solutions is the most used electronic channel nowadays by various banking clients, not having the necessity to go to the bank and handle daily operations. In terms of the most devices used by consumers to access online banking services in Europe, 40% of German online users are using desktop only to access …
Researches |
Online Banking in Europe, June 2018 | comScore
In Europe, online banking became one of the most frequently used banking touchpoints. It is relatively high but still has plenty of room for growth. In the same context, comScore has published its 2018 “Online Banking in Europe” report, which uses multi-platform data from 5 European countries (France, Germany, Italy, Spain and the UK) to …
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Millennials Smartphone Users in US Can’t Go Without Facebook, Gmail & Amazon Apps, 2017 | comScore
Facebook app ranked the top of most used apps among smartphone users in the US. It’s also the essential app for an average of 37% of smartphone users, most of them (47%) aged 18-34 years old. In general, all Millennials smartphone users are more likely also to stuck with functional apps such as Gmail (34%), …
