Carat
CARAT is the #1 Global Media Network and the fastest growing, according to RECMA. CARAT’s vision is to Redefine Media and create better client business value through their command of media convergence. CARAT creates innovative media campaigns that work across platforms and deliver real business value. CARAT is a part of Dentsu Aegis Network. Together they are 23,000 people in five continents, across 24 time zones, pioneering and delivering the most effective brand, media and digital communications, solutions for their clients.
Latest Posts
Indicators | Digital Marketing
Digital Has Contributed With the Highest Share in Advertising Spend in 2016 | CARAT
Digital has the highest incremental spend with a growing rate +13.6%, as it represented more than 90% of the total incremental media spend, and it is expected to contribute to $20.1 billion spend increase in 2017. This indicator offset by declines in Print media (Magazines & Newspapers).
Researches | Digital Advertising
CARAT Ad Spend Report, 2016 | Carat
Advertising spend remains healthy in 2016, increasing globally by $23 billion in 2016 to hit the US $ 548.2 billion, a +4.4% year-on-year increase compared to 2015. The key insight from CARAT’s latest ad spend report: It’s clear that the growth in global advertising spends predicted in 2016 of +4.4%, supported by major media events, …
