Burson-Marsteller
Burson-Marsteller is a global public relations and communications firm that offers PR and advertising services to multinational corporations and government agencies. The company provides services for consumer and brand marketing, corporate and financial communications, corporate responsibility, issue and crisis management, healthcare communications and market access, technological communication, public affairs, digital, and media.
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Indicators
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Facebook & Whatsapp Are the Most Popular Social Media Channels Among Arab Youth, 2017 | ASDA’A Burson-Marsteller
Social media has become a key part of almost all of the Arab youth life. Facebook & Whatsapp rank the top used social media channels among the Arab young people. Both of them grab a rate of 68% in 2017. YouTube ranks at the third (50%), followed by Instagram (48%) and then Snapchat (42%). On …
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Indicators
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64% of Arab Youth Use Facebook to Share News, 2017 | ASDA’A Burson-Marsteller
Facebook is the most popular social media platform in the whole Arab countries, especially among young Arabs. In 2017, 64% of Arab youth use Facebook to share interesting news articles they read, with an increased rate 12% than 2016.
Indicators
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Facebook Is the Top Used Medium for Daily News Among Young Arabs, 2017 | ASDA’A Burson-Marsteller
Social media nowadays has an essential role in making young Arabs people informed with the daily news. Facebook is the main daily news source for 35% of them, while 31% use other online news sources, and 30% use TV news channels.
Indicators | Consumer Behavior
TV & Online News Sources Are the Top News Sources in Arab Countries, 2016 | ASDA’A Burson-Marsteller
39% of Arab youth surveyed about TV & Online News Sources said that they get their daily news online, 29% said they watch TV news, just 7% read newspapers daily. So using online news sources to get the latest news has increased in 2016 to reach a rate of 45%, compared to 40% in 2015. …
Researches | Consumer Behavior
Arab Youth Survey, 2016 | ASDA’A Burson-Marsteller
Youth in the Middle East became better educated, better connected, and more aware of the developments around them than ever before through all of the tools of information technology. The total population in Egypt reached 93.38 M citizens, 48.3 M of them are using the internet with a 51.7 % penetration rate, and 27 M …
