When marketers surveyed about the main challenges holding them back in digital video marketing, most of them referred to the difficulty of measuring ROI (44%), limitation of in-house experts (43%) and the shortage of workers (37%) and budget (34%) as their top challenges. Data were driven from 78 marketing thought leaders from start-ups to Fortune 500 enterprises.

The highest rate of respondents (23%) showed that their organizations spend more than $501K on video marketing in 2016, while 22% of respondents don’t know about the real amount. It worth to be mentioned that, 70% of marketers surveyed spent from 1% up to 10% of their marketing budget on digital video. This indicator based …

In terms of digital video marketing, marketers rely basically on keywords (73%), interests (67%) and geographic/demographic (64%) features as their top used targeting tactics on YouTube. Data were driven from 78 marketing thought leaders from start-ups to Fortune 500.

Among the 78 marketing thought leaders surveyed, the majority of them assume Youtube as the most used platform for digital video marketing followed by Facebook, while Snapchat ranks the last place in this measure.

Only 12% of total 78 marketing thought leaders surveyed consider their organizations to be very effective at video marketing. They are followed by a rate of 32% consider it as effective and 19% are somewhat effective.

59% of successful video marketers rely on video placement targeting. Placement targeting or using particular videos or channels on YouTube is the most effective way to target the right customers. Placement targeting is the most precise way to target the right customer, with the right message, at the right time on YouTube. This indicator based …