AudienceProject
Founded in 2010 and located in Copenhagen, AudienceProject is a marketing tech company. The company helps brands, agencies, publishers and e-commerce companies identify, target and validate audiences. AudienceProject’s products are based on its proprietary technology stack.
AudienceProject also offers a variety of products all designed to make the complex world of online audiences simpler. the company aims to gather a complex world into simple yet sophisticated interfaces and reports to ensure that people get the full overview and all the in-depth insights they could possibly need.
Latest Posts
Researches | Consumer Behavior
Insights 2020: Traditional TV and Streaming | AudienceProject
All the data in this report mentions that the ongoing COVID-19 pandemic is heavily influencing TV and streaming consumption patterns in 2020. We can see that in some cases, streaming does come with ads, so it is not all bad news for the TV advertising market. This Traditional TV and streaming report also looks at …
Researches | Social Media Insights
Apps and Social Media Usage Insights 2020 | AudienceProject
Recently, Instagram has become the best social media platform for brand advocacy, while the social media platform TikTok, despite the (positive and negative) hype, is some way behind still. According to the apps and social media usage insights in 2020, Instagram is increasing its share of users across all countries and is now the second …
Researches | Social Media Insights
New Study: Has Ad Blocking Peaked? | AudienceProject
In order to get an answer to this question “Has ad blocking peaked?”, you need to know that fewer people are annoyed with online ads than in 2018, however, ad block usage is dropping from 2016 to 2020. Globally, the share of sessions blocked by ad blockers has clearly decreased on both mobile and computer. …
Researches | Branding
Music Streaming, Podcast & Radio Insights 2020 | Audience Project
Music streaming has become very popular in all countries and among people. Streaming services make artists gain more money too, thanks to the technology of streaming, and streaming services such as Spotify, Apple Music, and SoundCloud. Anyhow, Spotify strengthens its dominance in the streaming market. It is proven that in the US, Spotify has surpassed …
Researches | Consumer Behavior
Insights 2019: Traditional TV, Online Video & Streaming | AudienceProject
This study is a part of AudienceProject Insights 2019. The study investigates the state of traditional TV, online video and streaming in the US, UK, Germany, Denmark, Sweden, Norway, and Finland. The study revealed that Netflix keeps strengthening its position as the go-to platform to catch up with the latest series and movies. In all …
Researches |
Insights 2018: Device Usage | AudienceProject
A new study conducted by AudienceProject on 16,000 in the US, the UK, Germany, Denmark, Sweden, Norway, and Finland revealed that people are giving up the computer in favor of the mobile. Mobile penetration has now exceeded the computer penetration and new devices are being introduced creating an ever more fragmented landscape of devices. Top …
