AppsFlyer
AppsFlyer’s technology is found on 98 percent of the world’s smartphones, making it the global leader in mobile attribution and marketing analytics. Data-driven marketers trust AppsFlyer for independent measurement solutions and innovative tools to grow and protect their mobile business. AppsFlyer’s platform processes billions of mobile actions every day, empowering marketers and developers to maximize the return on their marketing investments.
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Researches | Digital Marketing
Ramadan in Southeast Asia: App Market Insights Report 2019 | AppsFlyer
Ramadan the holy month celebrated by around 1.8 billion Muslims worldwide. For app marketers, Ramadan presents thousands of opportunities to catch the attention of high-value users hungry for gifts, travel, recipes, videos, religious content, and much more. The holy Islamic month of Ramadan plays a very significant role in the lives of people in the …
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Indicators
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The Average Installs Per Application YOY Growth Rate by Its Category, 2018
The mobile app marketing industry is powered by several business models. From one-off payments to costs-per-metric, there is a number of models for mobile app marketers to choose from upon launching an app advertising campaign. CPI, or cost per install, is one of them, and while on the surface the name makes it sound deceptively …
