Altimeter
Altimeter, a Prophet company, helps leaders thrive by providing research and advisory on how to leverage disruptive technologies. Altimeter’s analysts take a holistic, yet pragmatic approach to understand the intersection of technology and the human side of the business.
Latest Posts
Researches | Social Media Marketing
The 2016 State of Social Business | Altimeter
The practice of social business is evolving so quickly and into so many existing, mature business functions. Businesses executives from around the globe are allocating more and more investments in social marketing programs and anticipating its positive impacts on the business results: 77% of respondents said they have a strong business case for social media …
