With over 1.5 billion daily active users and over 2.3 billion monthly active users on Facebook and Instagram alone, it’s a huge missed opportunity if you’re not tapping into social channels. Establishing a social media marketing strategy is time-consuming. And when you’re building a business, you’re juggling a lot already. The internet is flooded with …

In a crowded marketplace, ambitious businesses find ways to tower above their competition. Are you one of them? If not; have you ever asked yourself where do you start to get the most bang for your digital marketing buck? For small to medium-sized businesses, going up against brands with big digital marketing budgets is difficult …

The humble San Francisco startup social network has dominated over 1 billion users and over 2 million active advertisers using the channel making it one of the world’s most influential social media marketing channels and the most effective way to engage with your future customers. If you’re curious about getting your brand on Instagram, AdRoll …

Marketers use many different channels in order to attract and convert customers at each of these different stages. While certain channels may work best for certain customers, the important thing for marketers to remember is that they should try to extend their reach to as many different customers as possible. This includes running campaigns across multiple channels and …

Marketing Industry professionals have intensified their interest in marketing measurement, in order to better evaluate their efforts and optimize their decision-making process and coordinate various channels and technologies in unison to achieve their goals, While the majority of marketers currently rely on first- or last-click models. The below rates via respondents performance of over 1,300 …