Accenture
Founded in 1989, Accenture is a global management consulting and professional services firm that provides a broad range of services and solutions in strategy, consulting, digital, technology and operations. With approximately 442,000 people serving clients in over 120 countries, Accenture works at the intersection of business and technology to drive innovation that improves the way the world works and lives.
Accenture also is a partner with more than three-quarters of the Fortune Global 500. Accenture has expertise across more than 40 industries and all business functions; delivering transformational outcomes for a demanding new digital world.
Latest Posts
Indicators | Cybersecurity
The Most Used Security Technologies With Their Net Cost Saving That They Provide, 2019
All organizations could benefit from the reduction in cybercrime cost enabled by further investment in advanced identity and access management. Security intelligence and threat sharing is widely deployed by companies and provides the greatest cost savings when compared with the levels of spend. It is not only an important enabling technology for both discovery and …
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Researches | Cybersecurity
The Cost of Cybercrime: Ninth Annual Cost of Cybercrime Research, 2019 | Accenture
Cybercriminals don’t stalk only the big companies, on the contrary, the smaller companies are softer targets and easier to penetrate. And, because a network breach can be so devastating to a business, every business should take proactive measures to protect its network and devices. The word cybersecurity is now a part of the daily news …
Indicators | Digital Marketing
Challenges of Using Customer Data for Better Audience Targeting, 2019
Audience targeting can boost a campaign’s performance by reaching people browsing websites, using apps, or watching videos. Customer data is information about the people who respond to advertisements, bought business’s products before or the people that visited the site these are the audience segments will be filtrated and targeted during future marketing campaigns. Data is a vital component of …
Indicators | E-Commerce & Retail
YouTube is The Main Social Media Network That Influences Purchasing Decisions of Canadian Online Shoppers With a Rate of 53%, 2018 | Accenture
The growth of online social networks around the world has created a new place of interaction and communication among people. Individuals can share their knowledge, opinions, and experiences with one other due to the online social networks provided features and may have an impact on people’s behavior in terms of communication and purchasing. Take a …
Indicators | Artificial Intelligence
67% of Consumers Are Interested in Learning More About a Place They Are Visiting Through AR/VR Technology, 2018 | Accenture
In fact, more than half of consumer’s long for the day when they can replace their smartphone with a wearable solution that has all smartphone functionality through augmented reality and hologram interfaces. AR/VR is evolving into a range of different use cases and device form factor will most likely play a role in their adoption. Consumers …
Indicators | B2B Digital Marketing
Omnichannel Experience is Ranked as the First Priority for B2B Businesses at a Rate of 50% in the Next Two Years | Accenture
Prioritizing the lead generation challenges and setting B2B marketing objectives is just the start. The next steps include evaluating the existing program performance against priorities, identifying gaps and new buyer-centric programs to test and roll-out, looking at program diagnostics, and reporting performance. Take a glance a the top priorities for B2B businesses in the next two years: Providing an …
