Best Marketing Case Studies & Campaigns

SomProduct is one of Romania’s leading online stores for home decor & furniture. Their story begins back in 2008 when they launched with 5 products in their online store: 3 mattresses, 1-bed base, and 1 sofa.

But now SomProduct has more than 100,000 products on their e-commerce website, from bedroom and living room furniture and accessories to kitchen and outdoor products.

PROBLEM

SomProduct’s Google campaigns are constantly changing even though it is a Google-facing business and relies heavily on PPC to drive website traffic and support lead generation.

SOLUTION

Marketing Manager Roxana Mara Raţiu Roxana acknowledges there is a perception that Google takes care of click fraud and refunds invalid clicks. However, she also said that she doesn’t completely trust Google’s algorithms and responsiveness to the problem.

Concerned about illegitimate clicks, the business decided it needed invalid click protection. And PPC Protect was the preferred solution.

RESULT

How PPC Protect Helped SomProduct:

• SomProduct has seen a 19% increase in traffic quality.
• SomProduct's ad spend is going towards many better-qualified leads.
• SomProduct saves an average of £9,500 per month.
• PPC Protect’s automated software identified 27% of SomProduct’s monthly clicks as invalid or suspicious.