Best Marketing Case Studies & Campaigns

Pure Energie is a green energy supplier. The company is based in the Netherlands and it provides wind and solar-generated electricity to domestic and commercial customers nationwide. Although they have been in business for more than 25 years, Pure Energie is a relative newcomer to digital marketing.

Back in 2018, they developed a new marketing strategy with an emphasis on Google Ads.

PROBLEM

Pure Energie noticed an issue with their Google Ads display campaigns. According to Google Ads Specialist Peter Brouwer, explains, “I saw a lot of clicks but not enough conversions. There was strange website traffic, low session duration, and high bounce rates”.

Anyhow, he was unaware of the full extent of click fraud and didn't know the software was available to tackle the problem. By coincidence, Brouwer heard about a software solution through a LinkedIn connection and began to do some research.

SOLUTION

To solve this issue, Pure Energie then signed up for a free traffic audit with PPC Protect and began looking through the data.

According to Peter, the decision to select PPC Protect’s solution was an easy one. "I looked at PPC Protect’s interface and the positive service we received from Dan. Plus, the results have been quite amazing," he says.

RESULT

How PPC Protect Helped Pure Energie:

• Pure Energie’s conversion rates have increased along with click-through rates.
• The traffic quality improvement of 4.5% per month.
  A monthly saving of 5% of monthly ad spend, equating to over $4000 per month saved.

Thanks to PPC Protect, Pure Energie’s optimization campaign is now based on pure data and real prospects.