ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …
Evidently, the success of any business relies on sales, especially in a season like back to school. More sales equals more profits. Thus, businesses attempt to boost their sales any way they can. However, most of them go about it all wrong. Running an e-commerce business doesn’t mean it is mandatory to spend thousands of …
Globally, markets are now devoting over 40% of their marketing budget to digital activities, which leaves 60% that’s likely being devoted to traditional forms of advertising. But it’s not just one or the other; the idea of creating an integrated marketing campaign is one that blends several elements of each, including public relations, direct marketing, …
Ramadan season in the Arab world is considered a time to focus on faith and spend more time with family and friends, which generally entails working less and resting more. The combination of free time and a joyful atmosphere means that time spent online and consumer spending is higher during Ramadan than any other period. …
A social media marketing strategy will help your brand tackle its goals with a sense of purpose. That’s why Profile Products LLC joined hands with Elevation Marketing to execute a social media strategy that was a remarkable success and a worthwhile case study. Turface Athletics and Profile Golf are Profile Products LLC brands. Profile Products …
Innovative marketing is a set of innovative processes and activities that market and communicate new products and services to a targeted group of consumers. Innovative marketing employs conducting market research into customer needs, behaviors and trends, in order to explore new markets, increasing sales and profitability. In today’s case study, we’ll take a look at …
Needing to penetrate new markets is not an easy endeavor. It typically comes in the picture when you are marketing and selling products in a saturated and highly competitive market. Strategizing how to penetrate new markets is essential when you are looking at the product market expansion grid. Since the current market is probably challenging …
Tour My India is a well-known travel brand in India, accredited by IATO. With a huge share in travel industry, their site has an established consumer share & presence over the web. With the growing success in travel, the company recently acquired an award in the category of “Excellence in Tourism Industry” by World Tourism …
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