Digital PR involves gaining high-quality backlinks from websites and online publications and honest (hopefully good) customer reviews. Thus, Improving Business awareness and connecting better with customers. Digital PR helps you reach your target customers by featuring your business on websites they read, podcasts they listen to and on social media accounts they love. It can get …
While convenient and efficient for the consumer, video creative marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences, and this case study is one representation of video creative power. A data info-graph by Impact shows the extent of effect video marketing has. 3Q Digital were able to harness the …
During the Holidays, New Zealand-based clothing brand Icebreaker partnered with its email marketing agency, eROI, to successfully execute an 11-part email marketing campaign promoting Iebreaker and ultimately driving holiday sales. The campaign’s goal was to encourage consumers to purchase Icebreaker clothing as holiday gifts for their friends and family. The primary market for the campaign …
The story starts when Domino’s Pizza corporate office received a notice from Consumerist.com. The website had just posted a video to its site that Domino’s should know about. In the video that went viral, two Domino’s store employees were seen joking around as they contaminated customer food orders with unsanitary stunts such as sticking cheese …
Lead generation describes the marketing process of stimulating and driving interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available …
ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …
Looking for ways to get your ads in front of the right people? With Facebook, you can set up location targeted ads for a store traffic objective. With targeted Facebook ads, you can already target users based on their country, state and city. Store traffic ads are useful if you’re a local business and you …
Using organic content as a marketing strategy is all about customers, focusing on giving them an improved online experience. You will not be paying for your place. So, you need valuable content that provides answers to questions, and shows why you have the best solutions. If you establish yourself as a good source of essential …
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