More than ever, online marketers have more reasons to implement messaging technology to engage their customers. This is especially true for those in e-commerce and online retail sales. Apps like Facebook Messenger are key to increase sales. Research data continue to show us that time spent on messaging apps is constantly on the rise, with …
It is ideal for food or beverage companies to raise awareness or to increase their sales during the Holy Month Ramadan in the Middle East; because it is the month of gatherings of family and friends. One of the leading companies of food and beverage Nestlé which was founded in 1866 in Switzerland and managed …
Lacoste, which managed by Thierry Guibert since 2015, the famous brand with its polo shirts since 1933 wanted to amplify the brand’s global omnichannel development and put an end to the manual management of its product catalogs in favor of a PIM solution that optimizes all its eCommerce sites and points of sale through the …
Today, businesses and advertisers have many available options for their digital marketing mix. Yet, few are having a moment quite like Instagram Video Ads. More than 2 million advertisers use Instagram to reach the social network’s 1 billion active users at a time. Moreover, statistics saw an 80% increase in time spent watching Instagram videos. …
Abu Dhabi is one of the most famous cities with its unique culture and history and its recognition for the need for the development of a more inclusive and hopeful world, besides being known for hosting sports events (e.g. a Formula 1 race). The department of culture and tourism (DCT) of Dubai is assigned with …
Most small businesses are very thoughtful about what kind of marketing strategies they invest in. When the marketing budget is limited, it’s important that allocation of resources is wise to get the most for your money. Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to …
Because “baby names” accounts for such a large slice of BabyCenter‘s traffic—about 11 of its top 20 paid search keyphrases are related to that phrase—and because the annual baby-name list would be released in December, Senior Marketing Manager Heather Wajer and her team spent the early fall of last year looking at landing page conversions …
Email marketing is the practice of reaching prospects and customers via mass emailing. Common email-based marketing messages include email newsletters, promotional campaigns and event announcements. Email marketing is a fantastic way to build relationships and trust with your audience. But if the goal of your emails is to make money, it can also help with that. Email …
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