Facebook video ads are on of the best ways to ensure people remember your brand and come back to your site. Video isn’t just trending on Facebook, it’s a strategy that works to engage and convert website visitors. In order to push leads down the funnel in email marketing campaigns, and to fuel engagement across …
Ad targeting is an advertisement technique where advertisements are placed in specific areas to increase visibility and “clickability” or to give tailor-made ads based on the user’s past behaviors and preferences. Targeted ads are meant to reach certain customers based on demographics, psychographics, behavior and other second-order activities that are learned usually through data exhaust …
Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos. Small businesses must continually think of ways to get products and services in front of as many people as possible. Doing …
Location-based technology seems to present a world full of possibilities for marketers. But it can also be a challenge, as new capabilities and practices seem to come to light every day. An example of this technology is Snapchat Geo-Filters. Snapchat introduced Geo-Filters, and since it entered the scope of view as the app increased in …
ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …
A social media marketing strategy will help your brand tackle its goals with a sense of purpose. That’s why Profile Products LLC joined hands with Elevation Marketing to execute a social media strategy that was a remarkable success and a worthwhile case study. Turface Athletics and Profile Golf are Profile Products LLC brands. Profile Products …
Needing to penetrate new markets is not an easy endeavor. It typically comes in the picture when you are marketing and selling products in a saturated and highly competitive market. Strategizing how to penetrate new markets is essential when you are looking at the product market expansion grid. Since the current market is probably challenging …
Looking for ways to get your ads in front of the right people? With Facebook, you can set up location ad targeting for a store traffic objective. With Facebook ads, you can already target users based on their country, state, and city. Store traffic ads are useful if you’re a local business and you want …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
