Cost Per Conversion is one of the most relevant metrics in marketing. Also known as Cost Per Action (CPA), Cost Per Conversion shows how much money obtaining a real customer who will make a successful conversion actually costs. A conversion could be signing up for something, making a purchase, or watching a video. Consequently, the …
Location-based technology seems to present a world full of possibilities for marketers. But it can also be a challenge, as new capabilities and practices seem to come to light every day. An example of this technology is Snapchat Geo-Filters. Snapchat introduced Geo-Filters, and since it entered the scope of view as the app increased in …
Tour My India is a well-known travel brand in India, accredited by IATO. With a huge share in travel industry, their site has an established consumer share & presence over the web. With the growing success in travel, the company recently acquired an award in the category of “Excellence in Tourism Industry” by World Tourism …
Today’s case study will explore Facebook collection ads format, a mobile-only format, designed to maximize the mobile user experience. These ads are on both Facebook and Instagram. People who tap on collection ad are seamlessly taken to a fast-loading, full-screen experience to browse or learn more about what the ad offers. Rather than attempting to …
For brand marketers, ever concerned about ROI, measuring the efficacy of their campaigns to tell if they’re actually driving sales, is a constant headache. But how to attribute a sale to a given piece of marketing as the number of marketing channels out there seems to grow exponentially? It turns out there are more than …
As with most aspects of Facebook advertising, the most effective way to identify what’s working best for your business is through testing. The same is true for identifying your ideal audiences. By setting up multiple ad sets, each targeting a different audience. You can gather data that will help you determine which audience is performing …
Facebook lead ads can accomplish a variety of marketing objectives, but they’re best at helping with one of marketing’s golden rules: Know your audience. Many marketers think they do, but often confuse customer data with customer analytics. In a mostly online ecosystem, it’s easy to forget that sometimes the best way to learn about customers …
With more than 5 decades of history in the Middle East, Clean & Clear is the only skincare brand aimed at the teenage market. Owned by Johnson & Johnson. The brand has a 100% digital strategy that caters female consumers between the ages of 13–22. As part of this, Clean & Clear has partnered with …
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