Best Marketing Case Studies & Campaigns

Modo25 is a digital marketing agency that provides technology and in-housing services to clients worldwide. Modo25 helps businesses take their marketing in-house and smooth the transition from using an agency – something which can be a tricky process alone.

PROBLEM

Modo25 had a problem as they found out that click fraud was a problem for many of their paid search clients. However, they weren't sure exactly how much fraud was costing each company or how best to stop it. Therefore, they needed a solution that could work for all businesses.

SOLUTION

Why Did Modo25 Choose PPC Protect?

After looking at different click fraud platforms, Tom Pickard, Modo25's Performance Marketing Manager said he chose PPC Protect as it offered an easy-to-manage system and that gave outstanding results.

Pickard said that "the fact it didn’t require any dev time to set up and the rules are fully automated made it ideal for our business.”

RESULT

How Did PPC Protect Help Modo25?

• Modo25 was able to reach new heights with its marketing campaigns.
• Invalid clicks are no longer draining Modo25's budget.
• They witnessed a 21% increase in traffic quality.
• They saved £90,000 per month.

Tom shared his joy at how helpful the PPC Protect team are: “The implementation was super easy. Particularly for a start-up where we don’t have many team members, the speed was a lifesaver because we could get great results for our clients quickly and without a lot of work. Adam was always on-hand to answer any questions I had and got back to me straight away which really made a difference.”