Scentbird is an e-commerce startup that is built for the pickiest girl -or boy-, in order to enable them to date luxury perfumes before marrying them. Scentbird gives its subscribers the opportunity to discover fresh new designer fragrances every month, without the need to commit to a full-sized purchase. With customised recommendations and over 450 names to choose from, Scentbird makes fragrance shopping simple and fun.
As a promising ecommerce startup, they faced the usual problems for such enterprises, mainly how to handle their resources and allocate them optimizing ROI. In this article we will showcase a successful endeavor by Scentbird, what they wanted to achieve, and how they managed to pull it off, let’s find out.
Scentbird worked with Revealbot, a Facebook marketing partner, in order to run out the company ad campaigns with its rules. Revealbot is one of the smartest tools or software that is advanced automation for Facebook Ads. It provides all marketers, advertisers, brands, and business with a great suite of professional automation solutions that enable them to optimize their ad management routine and boost their return on ads.
As an e-commerce startup, Scentbird was on a mission to scale its ad campaigns in the most cost-effective way possible. It particularly wanted to reduce the amount that it spent on ads that brought few or no conversions.
Over a 3-month period through 2018 Scentbird were able to achieve a set of effective results by using Revealbot’s platform: