Best Marketing Case Studies & Campaigns

Scentbird is an e-commerce startup that is built for the pickiest girl -or boy-, in order to enable them to date luxury perfumes before marrying them. Scentbird gives its subscribers the opportunity to discover fresh new designer fragrances every month, without the need to commit to a full-sized purchase. With customised recommendations and over 450 names to choose from, Scentbird makes fragrance shopping simple and fun.

As a promising ecommerce startup, they faced the usual problems for such enterprises, mainly how to handle their resources and allocate them optimizing ROI. In this article we will showcase a successful endeavor by Scentbird, what they wanted to achieve, and how they managed to pull it off, let’s find out.

PROBLEM

As an e-commerce startup, Scentbird was on a mission to scale its ad campaigns in the most cost-effective way possible. It particularly wanted to reduce the amount that it spent on ads that brought few or no conversions.

SOLUTION

• Scentbird relies on split (A/B) testing to help it identify the perfect combinations of ad content, targeting, placement and bidding to drive the best return on ad spend.
• It also needed to scale its ad campaigns in a way that would bring maximum returns, without increasing team time spent on campaign management.
• Hence, Scentbird asked Revealbot, one of the newest Facebook Marketing Partners, to help it run more ad campaigns in the most cost- and time-efficient way possible.
• Revealbot offers advanced ad campaign automation that uses rules—including custom rules that can be set by the advertiser based on the metrics that mean the most to them, such as cost per click, overall campaign budget, time metrics and return on ad spend.
• It also allowed Scentbird to automatically increase or decrease budget, manage bid actions and start, pause and un-pause campaigns, based on the rule conditions it had set.

RESULT