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Origin’s New Energy Brand
Origin is considered to be one of the most popular Australian software gaming companies; it’s also recognized as an online gaming, digital distribution, and digital rights management (DRM) platform, which built by Electronic Arts that allows users to purchase games for PC and mobile platforms. Origin is an enjoyable platform that enables all gamers around the world to Play great PC games and connect with their friends, all in one place. EA acquired the trademark Origin when it purchased Origin Systems in 1992. And, the company’s slogan is to lead the transition to a cleaner, smarter and customer-centric energy future.
This Australian energy provider brand had a specific goal is to raise the reach of its TV ad campaign through Facebook and Instagram platforms.
Atomic 212 is a 100% Australian owned independent media agency that deals with a great set of Australia’s largest brands, employ 100 staff and have a national footprint across Sydney, Melb, urine, and Darwin. It provides their customers with services that focus on planning and buying media that performs against business growth objectives. In addition, its services include data-led performance, meaning data, technology, measurement, transparency, and accountability.
Australian energy provider "Origin" was acquired to boost people engagement and drive awareness to its new product “Good Energy” message among existing and new customers.
Origin's New Energy Brand
Origin, A Facebook Ad Case Study
Finally, Origin's ad campaign through Facebook and Instagram for a mobile audience successfully managed to touch the company's objectives, including build awareness to its new “Good Energy” positioning to existing and new customers. Regarding, the Facebook and Instagram campaign reached:
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