Blendtec is an American company specialized in selling the most powerful high-speed residential and commercial blenders. It was founded back in 1975 by Tom Dickson, and as of 2016 still operates primarily from Orem, Utah, United States. At Blendtec, quality is the number one priority. That’s the reason why they manufacture besides assembling all of …
More than ever, online marketers have more reasons to implement messaging technology to engage their customers. This is especially true for those in e-commerce and online retail sales. Apps like Facebook Messenger are key to increase sales. Research data continue to show us that time spent on messaging apps is constantly on the rise, with …
It is ideal for food or beverage companies to raise awareness or to increase their sales during the Holy Month Ramadan in the Middle East; because it is the month of gatherings of family and friends. One of the leading companies of food and beverage Nestlé which was founded in 1866 in Switzerland and managed …
Lead generation describes the marketing process of stimulating and driving interest in a product or service for the purpose of developing sales pipeline. Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available …
ROAS is an abbreviation for return on ad spend, an indicator in marketing that measures how much revenue a business makes for each dollar spent on advertising. ROAS is what our case study today will be about. All in all, ROAS is pretty much the same as another indicator that’s more common to know: return …
Looking for ways to get your ads in front of the right people? With Facebook, you can set up location targeted ads for a store traffic objective. With targeted Facebook ads, you can already target users based on their country, state and city. Store traffic ads are useful if you’re a local business and you …
Lead generation through Lead Ads is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. Leads drive revenue. At this very moment, every successful brand is executing strategies to produce leads three or …
Ad targeting is an advertisement technique where advertisements are placed in specific areas to increase visibility and “clickability” or to give tailor-made ads based on the user’s past behaviors and preferences. Targeted ads are meant to reach certain customers based on demographics, psychographics, behavior and other second-order activities that are learned usually through data exhaust …
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