Once you set your digital marketing plan and identified your main KPIs and metrics, you need to identify a tool to help you measure each of your KPIs. Monitoring and measuring success metrics of any digital marketing campaigns would be too tedious (or nearly impossible) to do manually. You need to utilize good tools, programs, or applications, free to use or paid, that will assist you to facilitate measurement.

This introduction means that we reached the third and last part of our “Track Like a Hawk” series; focuses on the best tools you need to use to measure each of your digital marketing KPIs.

If you missed any of the previous two parts of the “Track Linke a Hawk” series, check them NOW!

• Track Like a Hawk – Part 1: The Common Digital Marketing Objectives for any Campaign
• Track Like a Hawk – Part 2: 10 Digital Marketing Metrics & KPIs to Monitor in 2019

Without further ado, here are the most popular tools; categorized according to their intended measurement index:

1. Web & SEO Analytics Tools
2. Social Media Marketing Analytics Tools
3. Email Marketing Analytics Tools

Let’s get started!

1. Web & SEO Analytics Tools

• Google Analytics

Google Analytics is the undisputed king of all website analytics tools. It’s a freemium web analytics service provided by Google itself to allows you to track numerous information about traffic and other information about your website performance.

The basic version of Google Analytics is free to use, while Google Analytics 360 is a premium paid service designed mainly for business owners who need a little more out of their web analytics. Check for More About Google Analytics

• Google Search Console

You can get great SEO reports when you link Google Search Console Tools into your account at Google Analytics. Google Search Console is a free service that helps you evaluate and maintain your website’s performance in search results. Check for More About Google Search Console

• Google PageSpeed Insights

Google Algorithm considers page speed is an important ranking factor for SEO. That’s why Google Inc. launched its PageSpeed Insights tool, designed to measures the performance of a page for mobile devices and desktop devices and help a website’s performance optimizations. Check for More About Google PageSpeed Insights

• HubSpot

HubSpot is a great all-in-one analytics platform to inbound marketing and automation that can help you measure website traffic, inbound marketing, social media channels, landing pages, calls to action, and much more.

HubSpot’s straightforward dashboards use a logical process to take you step-by-step through your running campaigns, monitoring and tracking the whole process.

Also, HubSpot simple SEO tools help you monitor how you’re ranking, and how much traffic you’re getting from specific keywords.

• Moz

Moz is a comprehensive analytics platform that has an outstanding series of tools in its SEO Toolbox, (for instance, Moz Keyword Explorer tool that provides keyword suggestions, SEO competition, opportunity, SERP features, saved lists, and accurate data about search volume. Check for More About Moz.

• ClickMeter

ClickMeter’s single virtual platform helps users monitor, compare, optimize, and control all their marketing links and maximize their conversion rates. It’s a premium paid tool. But instead of using three different tools that specialize in redirecting, tracking, and monitoring links, ClickMeter Link Tracking is a complete and definitive tool that allows you to manage redirection, monitor the status of all your external links, and track events. Check for More About ClickMeter.

• SimilarWeb

SimilarWeb is a stunning web traffic intelligence tool; sets itself apart from other web rankings, and competitive intelligence tools. SimilarWeb platform enables you to benchmark your website against any competitor in the world, discover the sources that generate traffic to any website – referrals, search, social and display, and analyze audience interests.

SimilarWeb SEO services enable you to see any website’s organic and paid keywords, including ‘Google not-provided’ keywords. SimilarWeb offers a free version that provides a first-hand feel for insights, besides an enterprise version provides insights and advice on the market intelligence plan that can help you grow your business. Check for More About SimilarWeb.

• Crazy Egg

With the power of Crazy Egg’s tools such as Heat map, Scroll map, Overlay, and Confetti, you can track any website’s operation, visualize your visitors, and gain competitive advantages to improve your website in a heartbeat without the high costs.

With Crazy Egg A/B Testing and Crazy Egg editing tools you can know with certainty you picked the correct content features, change or hide the styles of your content elements like colors and fonts so you can turn more visitors into customers.

• Ahrefs

Ahrefs is a paid SEO software suite that contains multiples of tools for link building, keyword research, competitor analysis, rank tracking, and site audits. Unlike their competitors, Ahrefs ease of use and minimal navigation required to achieve your desired results is what sets it apart.

Ahrefs helps you learn why your competitors rank so high and what you need to do to exceed and outrank them.  Ahrefs provides an in-depth look at the organic search traffic and backlink profile of any website or URL. Check for More About Ahrefs.

• Clicky

Clicky is a complete Web Analytics to monitor, analyze, and react to your blog or web site’s traffic in real-time. It gives you a detailed report on each segment of your visitors; enabling you to know what is working and where you need improvement. Clicky offers a range of pricing options from free to Pro Platinum, custom pricing is also available. Check for More About Clicky.

• Pingdom

Pingdom is a market-leading website monitoring the availability and performance of your websites, servers or web applications. Pingdom is best known for its free website speed testing tool. For beginners, Pingdom can be a great way to start. Check for More About Pingdom.

2. Social Media Marketing Analytics Tools

• AdEspresso by Hootsuite

AdEspresso tool by Hootsuite is one of the more popular social media management suite available; providing you with good real-time social media performance. Hootsuite offers real-time analytics of social media metrics, including followers, mentions, engagement, clicks on links in your content, as well as the performance of your social media team in responding to visitors’ messages. Hootsuite’s reporting functions are the easy ways to demonstrate the ROI of your social media platforms. Check for More About AdEspresso.

• Socialbakers Analytics

Socialbakers provides a collection of free cutting edge social media tools to measure your social media performance, benchmark yourself against your competitors and your industry, plus easy multi-channel publishing and social media listening.

Socialbakers’s Social Media Analytics provides competitive insights and benchmarks to outperform your competitors. Check for More About Socialbakers Analytics.

• Buffer

The outstanding Buffer tool makes it easy for businesses and marketing teams to manage all their social accounts in one place, schedule content and publish them automatically, check analytics for all your social accounts, understand how to improve your results, as well as create reports for your manager or clients.

• Fanpage Karma

Fanpage Karma is the all-round-tool for strong social-media management enables you to analyze your profiles and those of the competition, and manage all your customer conversations in one tool- even composing, planning and publishing posts.

• Rival IQ

Rival IQ is a social media analytics software provides services to customize, schedule, and export reports that provide you key metrics to drive engagement and support your social media campaigns. With Rival IQ, you can increase social engagement, track the competition, discover new content ideas, and more. Check for More About Rival IQ.

3. Email Marketing Analytics Tools

• GetResponse

GetResponse is a comprehensive Email Marketing platform for all users. It enables you to create a worthy marketing list of prospects, partners, and clients so that you can develop good relationships with them and build a responsive and profitable customer base. GetResponse enables you to get more opens, clicks, and sales with its professional templates, easy design tools, and unmatched deliverability.

• MailChimp

MailChimp is one of the most popular names around when it comes to email marketing. MailChimp offers a wide range of features that enable small, medium and large businesses to run their email marketing needs using just a single platform. MailChimp’s platform is built on four key functions: a simple & unique campaign builder, powerful email automation features, robust analytics, and multiple integrations with other platforms. Check for More About MailChimp.

• Benchmark Email

Benchmark Email tool is very similar to MailChimp. Both of them enable you to create email marketing campaigns, grow your audience using data analytics, and integrate with a myriad of other services.

Also, they offer similar pricing ranges. So, choosing between MailChimp and Benchmark Email is like a coin-toss. We advise you to try out both their free trials and choose your favorite from there.

• Bloom Plugin

Bloom Plugin is one of the most popular plugins from the Elegant Themes team. Bloom gives you all the tools you need to turn your website’s visitors into loyal followers and customers. Bloom enables you to build your own email list and access to a robust analytics system to track your success in converting users to your email list. Check for More About MailChimp.

Final Word

In many cases, the reason for the failure of any digital marketing campaign is not that the campaigns lack creativity, quality materials, and qualified personnel – but because of the failure in monitoring the success and performance of the campaign.

Once you have sufficient and solid analytics and measurement data available, you can now make adjustments to your digital marketing campaign to generate the insights presented by these gather data. These insights should trigger immediate action and should be fulfilled promptly should the situation call for such kind of immediate action.

Remember, don’t get too excited about every data you receive. Track only what you can take action on and get enough data before you jump in and make any change.

At this point, business owners should realize that with these tools available, all the guesswork is going to vanish and you can streamline and execute your campaigns with precision – and success.