Marketing automation software is an advanced platform designed mainly to help marketers capture leads, nurture them further down the funnel, as well as analyze lead behavior and campaign performance.

There is a myriad of repetitive tasks in the marketing field (EX: e-mails, campaign management, website analysis, social media marketing, and much more) and these tasks otherwise would have been performed manually. But due to Marketing Automation Software, these tasks have become much easier than before.

No longer experimental technology, marketing automation software tools are now a vital resource for both B2C and B2B marketing and sales departments looking to grow their business.

According to a study conducted by MNM in 2019, the marketing automation industry has skyrocketed from a $500m market to an expected $5.5bn in 2019 in four years. And according to the 2019 Salesforce’s State of Marketing Report, 44% of marketing leaders are already using the marketing automation platform, and a further 42% plan to start using one-two years.

As a result of the rapid growth of using marketing automation, the list of marketing automation tools continues to grow with new tools hitting the scene every year, making it harder than ever to find the right platform for your business.

This article will give you a comprehensive overview of the best Marketing Automation software tools that are available in the market in 2022 along with their key features and download link for your easy understanding.

Ready to start looking at marketing automation tools? Let’s get started!

What Are the Best Marketing Automation Software Tools in 2022 to Grow Your Business?

Here are some of the top marketing automation tools you need to check in 2022

1. ActiveCampaign: Integrated marketing automation, email marketing, and SMB CRM.
2. Ontraport: It’s a business automation software for entrepreneurs, and small businesses too.
3. HubSpot Marketing Automation: It offers various marketing tools for web analytics, social media marketing, landing page, search engine optimization, content management, etc.
4. SendInBlue: It offers a pretty powerful free plan, which includes basic marketing automation features, phone support, and up to 300 emails daily.
5. Pardot: It has a ton of powerful features, from CRM integration to email marketing, lead scoring lead nurturing, etc.
6. Marketo: It’s recommended for use in small and medium-sized businesses and it can be used also in large enterprises.
7. Keap: It has a pretty sophisticated user base that helps businesses in management.
8. GetResponse: It specialized in its easy-to-use and its powerful results.
9. Ortto: It’s a marketing automation software tool made visual.
10. SharpSpring: It’s a powerful cloud-based marketing platform for SMBs.

The Best Marketing Automation Software Tools in 2022- In Details

1. ActiveCampaign

ActiveCampaign is integrated marketing automation, email marketing, and SMB CRM. ActiveCampaign is specialized with its powerful and flexible marketing automation functionality and its deliverability is rated as one of the tops on the market, as well. It’s one of the most comprehensive solutions on the market.

This apparently isn’t a good tool for beginners or those with low technical capabilities. It required a bit more time and effort to learn the platform, but when you do learn it, it’s pretty powerful.

2. Ontraport

Ontraport is a business automation software for entrepreneurs, and small businesses too. Ontraport has several features, besides its CRM and marketing automation functionality, including but not limited to:

• Email marketing,
• SMS marketing,
• content management,
• E-commerce,
• Landing pages,
• Billing and online payments,
• Reporting.

Ontraport gives you a clear look at the performance of your campaigns by offering reporting and insights which are considered the most valuable things Ontraport.

The Marketing Automation Software Tool: Ontraport

3. HubSpot Marketing Automation

HubSpot’s marketing automation is one of the most powerful tools in our list in terms of features. It’s specifically designed considering small and medium-sized businesses. It offers various marketing tools for web analytics, social media marketing, landing page, search engine optimization, content management, etc.

But let’s not kid ourselves, all features that HubSpot offers can be found elsewhere at a very lower cost. Although Hubspot offers a free version of its software, this doesn’t include any features of its marketing automation.

But to give credit where it’s due, HubSpot’s software is really easy to use, which for non-technical small and medium businesses can make all of the difference. HubSpot’s analytics are also amazingly good, which makes it dead easy for businesses owners to know what’s working and what’s not.

The Marketing Automation Software Tool: HubSpot Marketing Automation

4. SendinBlue

SendInBlue started as an underdog digital agency in the world of transactional email tools but ended up building quite a powerful email marketing tool, which transformed into a well-liked marketing automation software from 2015 to 2016.

SendInBlue has some advanced features, such as reporting and leads scoring. SendinBlue offers a pretty powerful free plan, which includes basic marketing automation features, phone support, and up to 300 emails daily.

Additionally, SendInBlue enables marketers to run SMS campaigns and many marketing automation features that are difficult to be found elsewhere, such as SMS messaging data and real-time deliverability reporting.

The Marketing Automation Software Tool: SendInBlue

5. Pardot

Pardot, part of the Salesforce empire, is termed the leading CRM automation software for B2B marketing that is being used by many organizations across the world because of its customer success stories. Pardot has a ton of powerful features, from CRM integration to email marketing, lead scoring lead nurturing, a valuable ROI reporting functionality, as well as incredible customer support to assist your team with each feature.

Unlike many of the other marketing automation tools mentioned in this list, Pardot doesn’t charge a setup cost and training is free (or required a large monthly fee). But Pardot isn’t the best when it comes to user experience as learning how to use it is not pretty easy and there are many functions that are very confusing to get your head around.

It’s important to consider that Pardot is a powerful marketing automation software but may not be as accessible or affordable for smaller businesses, or entrepreneurs.

The Marketing Automation Software Tool: Pardot

6. Marketo

Marketo Inc. is a marketing software company has a flexible marketing automation platform trusted by over 2300 customers across the globe.

Recently, Marketo was acquired by Adobe and incorporated into their enterprise marketing cloud. Thus, if you use Adobe Analytics for data measurement and Adobe Target for experimentation and personalization, you’ll have a great enterprise marketing automation and optimization suite.

Marketo marketing automation software is recommended for use in small and medium-sized businesses and it can be used also in large enterprises. Marketo automation software for marketing offers a string of features (Ex: landing pages, web analytics, email marketing, social media analytics, and others) and provides a web-based email marketing platform.

The Marketing Automation Software Tool: Marketo

7. InfusionSoft or Keap

Infusionsoft was an email marketing company that offers automation software for small to medium-sized businesses. Infusionsoft is now known as Keap and its own automation software is designed specifically for small business that lacks resources but wants to deliver great customer service.

Keap has a pretty sophisticated user base that helps businesses in client management, managing appointments, handling invoices, making quotes and payments, and sending emails.

With Keap, you can set up relatively complex decision trees depending on the previous leads of subscribers, how many emails they open and click, and which ones, or other contact property data.

The Marketing Automation Software Tool: Infusionsoft by Keap

8. GetResponse

Launched in 1999, GetResponse is an email marketing company headquartered in Poland. GetResponse marketing automation software starts out with very affordable prices, at around USD $10 per month, including basic autoresponders and a list size of 1,000, and is specialized with its easy to use and its powerful results. But it has more expensive plans as well including powerful features such as CRM, email marketing, list building tools, landing pages, e-commerce tools, and autoresponders.

The Marketing Automation Software Tool: GetResponse

9.Ortto

Ortto is a marketing automation software tool made visual. It can now capture leads from websites, blogs, apps, or personal messages and convert them into sales. Ortto visual editor is clean, easy to use, easy to understand, and fun to use as well.

With Autopilot HQ, companies can develop personalized relations with customers by reaching and engaging them with the right channels. Also, they can automate repetitive tasks such as sending journals, assigning leads, sending frequent newsletters over emails, and booking appointments thus saving time.

The Marketing Automation Software Tool: Ortto

10. SharpSpring

SharpSpring is a powerful cloud-based marketing platform for SMBs; providing them with features like email analytics, custom deal stages, call tracking, point-and-click editors, and lead management automation besides various services such as CRM, mobile marketing, social media marketing, etc. SharpSpring automation software solution can combine your marketing and sales operations.

It’s important to mention that SharpSpring grabbed over 6,000 customers and over 30,000 users across the globe thanks to its advanced features and functionalities.

The Marketing Automation Software Tool: SharpSpring