For over a decade, Twitter has been a fantastic platform for businesses looking to promote their goods or services. However, with the way this social media platform is constantly evolving and changing the playbook, it’s important to avoid standing still. What worked a couple of years ago might not produce any results today.

If you’re wondering how to best optimize your Tweets and improve your Twitter marketing, check the below five top tips to keep in mind when using Twitter promotions for your business.

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5 Tips for Effectively Use Twitter Marketing in 2020:

1. Optimize Your Image Dimensions

Image size specifications can change on the fly with Twitter. As a result, you need to keep an eye on when these changes happen, and you also need to adapt your images to fit the specifications. After all, you don’t want to ruin a great image design because it has been cropped to fit Twitter’s set dimensions.

At this moment in time, avoid vertical pictures and go with landscape shots.

2. Create Video Content

Your visual content shouldn’t stop with images. Admittedly it takes much more effort to craft engaging video content compared to images, but the potential rewards are worth the added energy. Why’s this the case? Well according to research, a Tweet with video content is six times more likely to receive a Retweet than one which features a picture.

Admittedly, it’s not simply a case of slapping any old video onto the Twitter timeline. The content, as ever, needs to be engaging, relevant to the target market, and have a hook that will generate those Retweets.

3. Ensure Your Profile is Professional and On-Brand

Did you know that some accounts still feature a profile picture that hasn’t been changed in years, even though Twitter changed the profile dimensions from a square to a circle back in 2017? It’s true. It is also a way for a brand to come across as lazy and unprofessional.

Along with ensuring your profile picture fits in more ways than one — preferably with a clear, simple capture of your logo — there are other ways to optimize your Twitter profile. This includes having a suitable header image. The Twitter bio should also be short, sweet, and a reflection of your brand’s personality.

4. Receive Help From Professionals

Planning and executing a successful social media campaign is not easy. It requires time, resources, expertise, and a slice of creativity. If it seems like too big of a task to take on for you or your staff, don’t worry: there are experts available to offer a helping hand. For example, 1st Choice Marketing, a digital marketing company Southend option, specializes in not just Twitter, but all other forms of social media.

5. Stay on the Ball

This doesn’t just mean staying up-to-date with the latest changes to the Twitter platform. It’s especially important to react and stay relevant to what’s going on in the real world. You never know when an opportunity will present itself to tie your business into a breaking news story, create a witty Tweet about it, and reap in thousands of Likes and Retweets. You can strike marketing gold in an instant.