We are just a month away from 2018 year-end, a great number of insights are being released around to help marketers plan for 2019.

Almost all the giant social media platform have published reports about their users and which topics and events matter them the most during 2018.

This data and insights are very valuable information for all the marketers and advertisers in the digital marketing and social media industry around the world, as it shows the most trending topics, entertainment movies, TV shows, celebrities, musicians, politicians, and athletes amongst users all over the world.

Hence, this article introduces some of the important and effective insights which are included in Facebook, Twitter, and Pinterest reports of the trending topics during 2018.

Social Media Trends 2019: Prepare your 2019 Digital Marketing Plan

Related: Social Media Trends 2019 | Hootsuite

Facebook 2018 Report

The Facebook Company shared its “2018 Year In Review”, a new report that mentions the top ways people around the world connected with their communities on Facebook. This Facebook’s investigation finds a great set of accurate insights. First off, Facebook reported that users around the world were gathering around specific issues that matter to them, such as:

• International Women’s Day
• March for Our Lives
• Civic Engagement
• World Cup
• Super Bowl 52
• The Royal Wedding
• Nelson Mandela 100
• Keeping Legacies Alive

Pinterest 2018 Report

Coming to the Pinterest App, the platform published its 2018 Gift Trends’ report that can provide all marketers, advertisers, and businesses with a set of visions, ideas, and insights that help them push their conversions, as well as grow their business, especially after Pinterest celebrated the reach of more than 250 million people who use Pinterest each month around the world. In this annually report Pinterest shares the below insights & top trending gift ideas:

• For the One Who Wants to Savor the Moment

1. Charging bracelet
2. Portable photo printer
3. Wireless headphones

• For the One Who Needs Just a Little Sparkle

1. Dainty rings
2. Faux leather earrings
3. Gold bracelets

• For the One Who’s a Home Decor Lover

1. Ceramic french press
2. Pom pom throw blanket
3. Brass kitchen utensils

• For the One Who Needs More ‘Me’ Time

1. Glass water bottles
2. Joggers
3. Soothing face mists
4. Aromatherapy diffuser

Twitter 2018 Report

Finally, we will end the article with Twitter’s 2018 trending report. Twitter published its annual report that highlights the most trending tweets about topics, politicians, celebrities, musicians, athletes, movies, and TV shows of the year on its platform, in addition to introducing a set of the key trends of the year and mentioning what Twitter users interest in the most, especially in the US, UK, Canada, India, and Australia.

In this report, Twitter mentioned that the year of 2018 was full of trending topics and hashtags; 125 million hashtags, and 500 million GIFs. Additionally, it highlighted that “More @BTS_twt mentions than we can count.”

Below some of these insights:

Most Tweeted Topics On Twitter in 2018:

1. March For Our Lives
2. NFL Protests
3. Students Stand Up
4. Me Too
5. Black lives Matters

Trending  Political Figures on Twitter in 2018:

1. Donald Trump
2. Barack Obama
3. Hillary Clinton
4. Brett Kavanaugh
5. Sara Huckabee Sanders
6. Paul Ryan
7. Ted Cruz
8. John Mccain
9. Nancy Pelosi
10. Mike Pence

365 days.
125 million hashtags.
500 million GIFs.
More @BTS_twt mentions than we can count.#ThisHappened on Twitter in 2018: pic.twitter.com/543gK41qQf

— Twitter Data (@TwitterData) December 5, 2018