Welcome to the largest community for digital marketing professionals worldwide! If you’re looking to grow your email list and boost your sales, quizzes are a game-changer.

In this guide, we’ll explore how to use quizzes to expand your email list, segment leads based on their needs and goals, and how you can boost sales with your own quiz.

Why Use Quizzes to Grow Your Email List?

Engaging and Fun… even for your SEO

Quizzes are interactive and fun, making them a great way to engage your audience. They invite users to participate actively, which can significantly increase the time they spend on your site.

Because quiz search terms are typically just the questions your customers are already asking, with “quiz” added at the end, the intent behind this traffic is often problem-solving. 

By effectively addressing these questions in quiz format and creating SEO-optimized quiz pages, you can access a large volume of search traffic with very little competition.

High Conversion Rates

Quizzes often have higher conversion rates compared to other lead magnets because they are interactive. 

People love learning and discovering more about themselves, and they’re willing to exchange their email addresses for personalized results.

Valuable Data Collection

Quizzes can help you gather valuable data about your audience. This data can be used to segment your leads and tailor your marketing efforts to meet their specific needs and goals.

Segmenting Leads Based on Their Needs and Goals

Personalized Experience

Quizzes allow you to provide a personalized experience for each user. Based on their answers, you can segment your leads into different categories to then send them specific emails and workflows. 

Targeted Marketing

Segmenting your leads allows for more targeted marketing. You can send personalized content, offers, and recommendations that are more likely to resonate with each segment.

Improved Conversion Rates

By understanding your leads’ needs and goals, you can create more relevant and compelling marketing messages. This can lead to higher conversion rates and more satisfied customers.

Kaye Putnam did this to achieve $100k+ in course sales. 

How to Get Started Creating a Quiz

Step 1: Define Your Goal

Before you start creating your quiz, define what you want to achieve as this will keep your quiz on topic, and valuable for your audience. 

Perhaps you want to: 

• grow your email list
• understand your audience better
• promote a specific offering

Step 2: Choose a Quiz Type

There are several types of quizzes you can create:

• Personality Quizzes: Categorize users into different personality types based on their answers.
• Knowledge Quizzes: Test users’ knowledge on a specific topic.
• Product Recommendation Quizzes: Recommend products based on users’ preferences.

Step 3: Craft Engaging Questions

Your questions should be engaging and relevant to your audience. Keep them short and to the point. Use a mix of question types, such as multiple-choice, true/false, and rating scales.

Step 4: Design Your Quiz

Use a quiz creation tool to design your quiz. Tools like Interact Quiz Maker offer customizable templates and a free AI solution that make it easy to create professional-looking quizzes.

Step 5: Add a Lead Capture Form

To capture leads, include a lead capture form at the end of your quiz. Ask for essential information like name and email address. Make sure to offer an incentive, such as personalized results or a discount code, to encourage users to provide their information.

This lead capture form will sync up with your email marketing system allowing seamless automation for delivering specific email and workflows to your quality leads. 

Step 6: Promote Your Quiz

Promote your quiz through various channels:

• Social Media: Share your quiz on your social media platforms to reach a broader audience.
• Email Marketing: Send your quiz to your email subscribers to engage them and gather more leads.
• Website: Embed your quiz on your website or create a dedicated landing page for it.

Best Practices for Lead Generation Quizzes

Keep It Short and Sweet

Quizzes should be fun and engaging, not a chore. Aim for 5-10 questions to keep users interested.

Provide Value

Ensure that your quiz provides value to the user. Whether it’s personalized results, insights, or recommendations, users should feel that taking the quiz was worth their time.

Optimize for Mobile

Many users will take your quiz on their mobile devices. Make sure your quiz is mobile-friendly and easy to navigate on smaller screens.

Analyze and Optimize

After your quiz has been live for a while, analyze the data you’ve collected. Look at completion rates, drop-off points, and the quality of the leads generated. Use this data to optimize your quiz for better results.

Conclusion

Quizzes are a fantastic way to grow your email list and segment your leads based on their needs and goals. By following the steps outlined in this guide, you can create effective quizzes that provide value to your users and help you achieve your business goals. Start creating your quiz today and watch your leads grow!