id
was set in the arguments array for the "Better Ads Sidebar" sidebar. Defaulting to "sidebar-1". Manually set the id
to "sidebar-1" to silence this notice and keep existing sidebar content. Please see Debugging in WordPress for more information. (This message was added in version 4.2.0.) in /home/dmc/public_html/wp-includes/functions.php on line 5865id
was set in the arguments array for the "Better Ads Archives" sidebar. Defaulting to "sidebar-2". Manually set the id
to "sidebar-2" to silence this notice and keep existing sidebar content. Please see Debugging in WordPress for more information. (This message was added in version 4.2.0.) in /home/dmc/public_html/wp-includes/functions.php on line 5865In today’s digital world, people are inundated with a myriad of ads and messages. As a result, businesses are struggling to get their content noticed by consumers. In 2018, up to 61% of people have a general disliking of website ads, and for video ads, it is even worse.
But put yourself in your consumers’ shoes — do you like to deal with a brand that is trying to reach out you in a vague or obnoxious way or do you like to interact with a brand that values you as an individual?
The answer is clear as day, and here lies the importance of content marketing. Traditional online advertising is quickly falling to the wayside. So, marketers should be turning to content marketing to reach their targeted consumers and engage personally, friendly, and in a transparent way.
The latest surveys conducted by Content Marketing Institute and launched in 2018 revealed that 74% of B2C content marketers and 70% of B2B content marketers indicated that their organization’s content marketing is much/somewhat more successful compared with one year ago.
B2C and B2B Content Marketing Success – 2019 Content Marketing Institute’s Data
There are different kinds of content; some is designed particularly to sell products and boost revenue, while other pieces are devoted to something like education and entertainment. Branded content has become a divisive issue in the marketing industry. Is it advertising? Or is it a content marketing?
There is a simple way to differentiate between branded content and sponsored content. Two important questions to ask yourself: By whom do the content is produced and where is the content published?
Let’s talk more deeply in this regard…
A Graph Shows the Differences Between Some of the Content-Focused Methods
Percentage of Marketers Using or Planning to Use Native Ads/Sponsored Content for their Marketing Strategy
To be crystal clear, all of the previously mentioned content-focused methods have productive uses in the business to a varying degree. But the key questions here are how are they related? and how do you know when to use each one? This is the big challenge; to tailor and personalize content and tools that deliver timely and seamlessly to each customer at the moments when they need it.
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