Presenting your brand consistently across all platforms can increase your company’s revenue by 23%. But to get to that point, you need a strong brand-building strategy, so you can make an immediate impression on your target audience. 

If you’re finding it difficult to build a recognizable brand, then you’ll find valuable information in this guide. We’ve provided the tips you need to build a strong brand for your company, so you can start raking in sales.

Continue reading to find out more!

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Brand Strategy Elements 

Every successful brand is composed of various elements. Even though each element is unique, they all work together to create an effective brand strategy. This strategy provides steps on how to plan your brand’s positioning and develop a persona that connects with your target audience. 

The elements of a brand strategy are divided into three parts:

• Brand Core: This section touches on the purpose, vision, and values of your brand. You’ll establish why you’ve developed a business, how you’ll influence long-term business decisions, and what your organization stands for in your industry. 
• Brand Positioning: Here you’ll identify who your audience is, and what your market and goals are. To be successful, you’ll need to know the needs of your target audience and how to fill gaps in the market. 
• Brand Persona: After identifying your brand core and positioning you can start to develop your persona which will include your personality, voice, and tagline. Your persona is a collection of attitudes, values, and personality traits you want your company to have. 

Read Also: The Complete, Actionable Guide to Marketing Personas

Common Brand Mistakes and How to Avoid Them

Building a brand is not easy, so you can make mistakes along the way. However, early branding mistakes can sabotage your company’s growth.

Here are common branding mistakes that can cost your start-up a lot of money:  

• Failing to differentiate your brand.
• Your company name and logo don’t correspond with your values.
• Not connecting with the correct target audience.
• Failing to trademark your brand.
• Developing a poor logo.
• Not being consistent with branding throughout marketing campaigns.

The best way to avoid these common mistakes is to first create a brand strategy because it will help you create a unique brand that will stand out from your competitors. You can also use unique marketing techniques such as creating videos with free video editing tools for YouTube or researching your audience via social media tools. 

With strategic branding methods, you can avoid common mistakes that may affect your company’s success.  

The Process of Building a Brand 

Following the brand elements mentioned above, you can now start to develop a strategy that is sure to help you build a recognizable brand.

Here are steps to help you create a brand that can stand the test of time. 

1. Identify the Purpose of Your Brand 

A successful company will know how powerful its purpose will be in its industry. Your purpose is the reason you created your business in the first place. When you define your brand’s purpose, ask these questions:

• Why does my company exist? 
• What makes my company different from my competitors? 
• What problems can my business solve?
• Why should people care about my business? 

Photo by Olya Kobruseva from Pexels

These questions form the foundation of your brand’s values and vision. When your brand has a clear purpose, you can: 

• Get a better return on investment
• Grow faster
• Generate more sales 
• Attract loyal customers or clients 

Additionally, you’ll have a clear vision of where you want your company to be in the future. Your purpose and vision will also help you be consistent with your values, so customers know exactly what your business stands for. 

2. Identify Brand Positioning – Target Audience and Goals

The foundation of building a brand is to determine your brand’s positioning. This will include finding who your target audience is, how to develop a market analysis, and your goals to solve problems within your market.

When you know exactly who you’re targeting, you’ll understand the expectations and pain points of your customers. What’s more, you’ll be able to create products and services that are going to have a major impact on the marketplace. 

Start by creating a profile of the people you want your products and services to target. It should include:

• Age 
• Gender 
• Location 
• Behavioral patterns such as buying habits 
• Their income 
• Problems they face 

After identifying who you want to target, you can develop goals on how you want customers to learn about your brand. 

3. Learn Who Are Your Competitors? 

The purpose of creating a brand is, so you can develop a unique persona. Therefore, it’s important to research who your competitors are and what sort of products and services they’re offering your customers. 

When you know who your competitors are, it will prevent you from imitating their branding persona. Additionally, you’ll learn more about your opposition’s strengths and weaknesses and play them to your advantage. Check what your competitors aren’t offering customers, so you can fill that gap in the market. 

Lastly, knowing your competitors will help you create unique visuals, content, marketing strategies, and unique identity. This will make your brand easily recognizable among all your competitors in your industry.  

4. Identify the Qualities and Benefits of Your Company 

The next step in developing a unique brand is to identify the qualities and benefits your company can provide customers or clients. This will ultimately affect your customers’ buying decisions on whether they want your products and services. 

Your products and services must provide your audience with solutions to their problems, but you can also give them added benefits such as free delivery, discounts, and exclusive promotions.

On the other hand, your qualities can reflect how ethical your company is, such as using sustainable methods to manufacture products. 

5. Create Your Logo and Slogans 

After establishing the type of brand you want to develop, you can now create the visual aspects of your brand, such as your logo. You can also create a slogan to convey a message about your business and what it stands for. Use your logo and slogan throughout your brand marketing tactics to build awareness.

Read Also: 6 Powerful Tips in Designing a Killer Logo for Your Website

Final Thoughts

Ensure the name of your company, your logo, and your content are consistent with your brand’s personality. When you follow a brand strategy, you can create a unique company identity that will set you apart from your competitors. Implement all the tips and ideas in this article to create an outstanding brand for your organization.