Many startup founders often find themselves confused over product and digital marketing analysts. And it’s understandable. After all, both of these professionals analyze product data to derive actionable insights. And both of their jobs’ end goal is to increase revenue. However, the way these two professionals achieve this goal is fundamentally different. Let’s see what …
The financial services sector is being severely disrupted. They have to contend with the expanding presence of innovative fintech companies, growing consumer demand for better and easier-to-use products and services, tightening regulatory requirements, and the challenges that inflation and rising interest rates bring for their clients. Financial Services PR companies and marketers must understand these issues, …
The primary goal for any eCommerce store owner is to increase sales and grow the business, the best way to achieve this is to strive to increase conversion rate. However, achieving these goals is not always easy, especially with increasing competition in the industry. So, what is the meaning of conversion rates? Conversion rates are …
Branding is one of the most powerful marketing tools for any business. Branded products are one of the best examples of how businesses leverage branding to stand apart from the crowd. The objectives of branding extend beyond achieving visibility in a crowded marketplace. Good branding could have a strong impression on the minds of customers, …
A well-structured eCommerce website is key to influencing new and existing customers to purchase from your store. Nevertheless, some businesses fail to build an eCommerce website that can transform their visitors into customers. A case study by Deloitte states that, out of 2,000 online customers, roughly 54% relinquish their shopping carts. But why so? Let’s …
The digitization of nearly all aspects of life has transformed the way we communicate, work, shop, and learn. The public sector is not immune to this change. One area where the digital revolution is making a profound impact is in enhancing citizen engagement and participation. Democracies thrive on the active involvement of citizens. In a …
For businesses with lead generation teams, it is a priority to have a solid online phone system installed so as to ace today’s digital age. The benefits of an online phone system are spread across a huge spectrum, starting from managing and tracking leads, and improving communication with prospects to ultimately increasing sales. Many businesses …
When you’re running a small business, there are a million things you have to keep track of. Dealing with unhappy customers, trying to grow your brand, and managing your employees, all while keeping everything organized. It’s no easy task. If you can make any of the dozens of administrative tasks the slightest bit easier, not …
Even though everyone wanted to kick off the 2020 New Year, but unfortunately, sometimes it does not go the way we planned. Of course, we are all aware of the global crisis of the COVID-19 outbreak, the virus appears to have originated from the Wuhan seafood market and in just a couple of months, it …
The Egyptian digital marketing landscape is a vast, complex and highly competitive place. While it’s by no means the only player in the digital space in the Arab region, many still look to Egypt as an indicator of what’s coming next in the digital marketing industry in the whole MENA region. Below we’ve outlined a …
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