It is highly important to have a good email design, as it makes it as easy as possible for your recipients to understand your message fast. There are a lot of things to bear in mind when it comes to good email design such as colors, and font types. Without further ado, keep on reading …

2018 was a year of unpredictability and unexpected consumer behavior when it comes to holiday spending. Holiday sales grew by 2.9% from the previous year but fell short of the National Retail Federation’s forecast which projected 4.3% to 4.8% growth year-over-year (YoY). In addition, Q4 was a time of changing consumer behavior where sales in …

One of the major objectives of building brand trust is to achieve sustainable competitive advantage and thereby enhance businesses performance and converting new customers into loyal shoppers. Online shoppers satisfaction is built if the customers have full confidence or trust in the brand. If a brand fails to fulfill promises to their customers they will …

Brand loyalty is one of the key factors critical for managers so that they can improve their customers’ retention that will, in turn, have a favorable impact on the profit margin. A consumer is considered brand loyal whenever he/she perceives that a brand is offering him the right product features and the desired level of …

Effective marketing is necessary to compete in the ever-growing worldwide retail industry sector, marketing strategies for retail businesses need to employ experts that are specifically designed to move companies toward success and growth. When it comes to the content of the messages that resonate with prospective customers, relevancy is the main key. Marketers need to …

In a crowded marketplace, generating awareness among consumers can be difficult for retailers, especially those newer to the industry. The first way a consumer hears about a new retailer is through friends and family. Word-of-mouth recommendations are crucial in building initial trust and credibility. While more and more retailers adopt multi-channel presence to communicate with …