There’s been an explosion of growth in video on social media in recent years. Video can be a successful investment for brands willing to learn how to use it. But making a video just isn’t enough: what do you do once your creative has been made? The second part of Wpromote’s Video for Social white …

More and more brands are leveraging video content to grow their businesses and increase online reach, and it works. According to eMarketer, the US social network video ad spending is projected to reach $9.82B in 2019. Half of marketers are planning to increase their budget in digital video. It is worth to be mentioned that, …

Generating quality leads is the backbone of a good B2B marketing strategy, and establishing a strong pipeline will ensure you maintain a steady growth rate, and B2B marketing is a lot different compared to B2C. For most B2B businesses, lead generation is often the most challenging aspect, and the most important factor in driving growth. …

Internet users spend more time on social media platforms than on any other website that changes people’s communication way and even daily activities, so companies have to be present, follow and expand their customer reach. Thus, companies witnessing the rise of social media started increasing their presence on multiple social media platforms. The use of …

Naturally, objectives and challenges for B2B digital marketers dovetail each other closely. Delivering quality leads is digital marketers’ primary objective while generating traffic and leads is the most commonly reported challenge among marketing professionals, one of the biggest hurdles for a B2B organization is that the audience is typically restricted to a very small pool. …

While B2B digital marketers are increasingly acknowledging the importance of brand awareness as a goal for digital campaigns, conversions remain the most used metric by marketers to judge the performance of their efforts. Traffic, ROI, and lead volume (both marketing-qualified leads and sales-qualified leads) each constitute an important KPI. Falling costs associated with more efficient …