The Contenders is a digital agency and branding agency in Melbourne, Australia. The Contenders are a multidisciplinary agency focused on solving the business problems of today through tomorrow’s brand thinking. The Contenders were founded in 2012 on their belief that in today’s marketplace all businesses have to fight for relevance and must think, work and act differently to do so. Today they are fortunate enough to work with leading businesses in diverse industries across Australia and Asia to discover and capture their unique organizational value. The Contenders do this through first defining the real business challenge they are trying to solve and then building a distinctive brand platform that connects their clients to their customers in ways that create new value for all.