Mastering the media ecosystem is a challenge, and to meet that challenge, Red Cup has remixed the usual agency approach to media.

Red Cup is a digital publishing agency. Red Cup is showrunners who create podcasts. Red Cup also develops and publish ebooks, white papers, and article series for clients with a strong point of view. Red Cup work with growing and established companies in edtech, well-being, and food. Red Cup also loves working with authors. Their flagship podcast in production is called Future of Food.

Red Cup produce podcasts for brands, podcasts that support book projects and coaches, and podcasts that are supported by sponsors. Their podcasts are informative and conversational. Red Cup work in studios, remotely, or on location.